Consumer Behaviour - Tapa blanda

Sinopsis

<p>In this book we explore the fascinating aspects of consumer behavior. Looking at a number of stimulating and thought-provoking chapters. Some of these are quickly identified with us being a consumer behavior and others may be surprising and we want to read it. We are behaving as a consumer.</p> <p>When we watch an ad on TV, talk to friends about a movie we just saw, brush our teeth, go to a ball game, buy a new DVD, or even throw away an old pair of shoes. With assurance, for being a consumer reaches into every part of our lives. Given its prevalent nature, the study of consumer behavior has its relevancy for areas such as marketing.</p> <p>Consumer Behavior = Psychological + Personal + Social + Cultural&nbsp;</p> <p>Psychological = motivation, personality, perception, learning, beliefs and attitudes</p> <p>Personal = age and life-cycle stage, occupation, lifestyle, personality</p> <p>Social = reference groups, family, roles and status</p> <p>Cultural = culture, subculture, social class system</p> <p>This formulae of factors of consumer behaviors should be applied to everything whether you purchase a packet of cornflakes or a trendy car. &nbsp;</p> <p>In this book we explore the fascinating aspects of consumer behavior. Looking at a number of stimulating and thought-provoking chapters. Some of these are quickly identified with us being a consumer behavior and others may be surprising and we want to read it. We are behaving as a consumer.</p> <p>When we watch an ad on TV, talk to friends about a movie we just saw, brush our teeth, go to a ball game, buy a new DVD, or even throw away an old pair of shoes. With assurance, for being a consumer reaches into every part of our lives. Given its prevalent nature, the study of consumer behavior has its relevancy for areas such as marketing.</p> <p>Consumer Behavior = Psychological + Personal + Social + Cultural&nbsp;</p> <p>Psychological = motivation, personality, perception, learning, beliefs and attitudes</p> <p>Personal = age and life-cycle stage, occupation, lifestyle, personality</p> <p>Social = reference groups, family, roles and status</p> <p>Cultural = culture, subculture, social class system</p> <p>This formulae of factors of consumer behaviors should be applied to everything whether you purchase a packet of cornflakes or a trendy car. &nbsp;</p>

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