Crystallizing Public Opinion - Tapa blanda

Bernays, Edward

 
9781684113040: Crystallizing Public Opinion
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ISBN 10: 1684113040 ISBN 13: 9781684113040
Editorial: www.snowballpublishing.com, 2017

Sinopsis

A seminal work on how public opinion is created and shaped, Edward Bernays’s classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.

A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold public opinion on behalf of their client's interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to "regiment the mind like the military regiments the body."

The first ever book ever written about the public relations industry, this all-new edition of Crystallizing Public Opinion features an introduction by Stuart Ewen, author of PR! A Social History of Spin, All Consuming Images: On the Politics of Style in Contemporary Culture, and Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

A seminal work on how public opinion is created and shaped, Edward Bernays’s classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.

A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold public opinion on behalf of their client's interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to "regiment the mind like the military regiments the body."

The first ever book ever written about the public relations industry, this all-new edition of Crystallizing Public Opinion features an introduction by Stuart Ewen, author of PR! A Social History of Spin, All Consuming Images: On the Politics of Style in Contemporary Culture, and Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
www.snowballpublishing.com
Año de publicación
2017
Idioma
Inglés
ISBN 10 
1684113040
ISBN 13 
9781684113040
Encuadernación
Tapa blanda
Número de páginas
174
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9781935439264: Crystallizing Public Opinion

Edición Destacada

ISBN 10:  193543926X ISBN 13:  9781935439264
Editorial: Ig Publishing, 2011
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