Launching to Leading: How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements - Tapa blanda

Rutsky, Ken

 
9781683500346: Launching to Leading: How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements

Sinopsis

A proven approach to building market leadership in today's crowded markets, presented with case studies, entertaining stories and practical tools and advice.

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Acerca del autor

Ken Rutsky is a B2B marketing consultant, thought leader, speaker, mentor and author focused on helping his clients achieve breakthrough and market leadership. Today, as the Founder and President of KJR Associates, Ken has implemented and honed his Breakthrough Marketing framework, with successful implementation at dozens of client companies including FireEye, Nimsoft, Sophos and others. Prior to his consulting practice, Ken spent more than 20 years in B2B marketing roles, launching the Intel Inside broadcast co-op program and the Internet's first affiliate marketing program, Netscape Now.

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Otras ediciones populares con el mismo título

9781683500360: Launching to Leading: How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements

Edición Destacada

ISBN 10:  1683500369 ISBN 13:  9781683500360
Editorial: Morgan James Publishing, 2017
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