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Principles of Marketing - Tapa dura

 
9781682852705: Principles of Marketing
Tapa dura
ISBN 10: 1682852709 ISBN 13: 9781682852705
Editorial: Willford Press, 2016

Sinopsis

Marketing is a rapidly evolving field that has moved beyond the conventional sense of promotion and selling of products or rendering of services. It has emerged as a specialized managerial science that explains the various processes involved in the circulation of goods and services from the manufacturers and producers to the consumers. Marketing is a dynamic field that incorporates concepts, techniques and principles from various other fields like mass communication & advertising, information technology, statistics, operations management, supply chain management, etc. This text covers various facets of marketing management like marketing strategies and planning, analysis of target markets and competitors, surveying and sampling to gain an insight into the prevalent consumer behavior and promotion of the ’brand’ in the emerging markets, consolidation and utilization of all the marketing resources within an organization, etc. The researches and case studies assimilated from various regions of the world aims to provide an international perspective on the developments and innovations in the field of marketing. Students, academicians and researchers alike will be immensely benefited from this book.

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Editorial
Willford Press
Año de publicación
2016
Idioma
Inglés
ISBN 10 
1682852709
ISBN 13 
9781682852705
Encuadernación
Tapa dura
Número de páginas
276
Editor
Cliffe Kenneth
Contacto del fabricante
no disponible
Persona responsable
GPSR Kontakt
gpsr@libri.de

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