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Pricing the Profitable Sale: The Manager’s Guide To Value Pricing - Tapa blanda

Zell, H. Peter

 
9781669823216: Pricing the Profitable Sale: The Manager’s Guide To Value Pricing
Tapa blanda
ISBN 10: 1669823210 ISBN 13: 9781669823216
Editorial: Xlibris US, 2022

Sinopsis

"Pricing the Profitable Sale: The Manager’s Guide To Value Pricing presents an entirely new approach to the pricing of goods and services. For the first time the guesswork is taken away from pricing and the marketer presented with twenty-two practical pricing guidelines and rules of thumb which he or she can use over and over again to reach important pricing decisions to either maximize sales revenue and market share or profit for any product or service on the market. The book was written for managers, including marketing, product, and sales managers, or any individuals with pricing responsibilities at their firms. It should also be of much interest to professors and students in a program leading to the MBA degree where it could serve as the main texts in a course on pricing or as a supplement to as standard marketing textbook.

"Sinopsis" puede pertenecer a otra edición de este libro.

Editorial
Xlibris US
Año de publicación
2022
Idioma
Inglés
ISBN 10 
1669823210
ISBN 13 
9781669823216
Encuadernación
Tapa blanda
Número de páginas
362
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

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