Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era (Advances in Marketing, Customer Relationship Management, and E-services) - Tapa dura

 
9781668441688: Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era (Advances in Marketing, Customer Relationship Management, and E-services)
Tapa dura
ISBN 10: 1668441683 ISBN 13: 9781668441688
Editorial: Business Science Reference, 2022

Sinopsis

The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience. The Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.

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Editorial
Business Science Reference
Año de publicación
2022
Idioma
Inglés
ISBN 10 
1668441683
ISBN 13 
9781668441688
Encuadernación
Tapa dura
Número de páginas
492
Editor
Keikhosrokiani Pantea
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Alemania

Otras ediciones populares con el mismo título

9781668441695: Consumer Behavior Change and Data Analytics in the Socio-Digital Era

Edición Destacada

ISBN 10:  1668441691 ISBN 13:  9781668441695
Editorial: IGI Global, 2022
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