Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN, VOL 1 - Tapa dura

 
9781668432884: Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN, VOL 1
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ISBN 10: 1668432889 ISBN 13: 9781668432884
Editorial: Business Science Reference, 2020

Sinopsis

Business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions, including social commerce, are rapidly expanding, although e-commerce is still small when compared to traditional business transactions. As the familiarity of making purchases using smart devices continues to expand, many global and regional investors hope to target the ASEAN region to tap into the rising digital market in this region.</p><p>The <b>Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN</b> is an essential reference source that discusses economics, marketing strategies, and mobile payment systems, as well as digital marketplaces, communication technologies, and social technologies utilized for business purposes. Featuring research on topics such as business culture, mobile technology, and consumer satisfaction, this book is ideally designed for policymakers, financial managers, business professionals, academicians, students, and researchers

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Editorial
Business Science Reference
Año de publicación
2020
Idioma
Inglés
ISBN 10 
1668432889
ISBN 13 
9781668432884
Encuadernación
Tapa dura
Número de páginas
500
Editor
Almunawar Mohammad Nabil, Anshari Ali Muhammad, Ariff Lim Syamimi
Contacto del fabricante
no disponible
Persona responsable
no disponible

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9781668432891: Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN, VOL 2

Edición Destacada

ISBN 10:  1668432897 ISBN 13:  9781668432891
Editorial: Business Science Reference, 2020
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