Creativity Models for Innovation in Management and Engineering (Advances in Logistics, Operations, and Management Science) - Tapa dura

 
9781668423394: Creativity Models for Innovation in Management and Engineering (Advances in Logistics, Operations, and Management Science)

Sinopsis

In todays’ competitive environments, only the most creative and innovative organizations are able to survive. These dynamic organizations continuously establish and develop strategies that leverage their creativity and their innovative abilities to attain long-term success and maintain their competitive edge. Further study on the uses and benefits of creative management in the business sector is required to ensure businesses not only survive but expand and flourish. Creativity Models for Innovation in Management and Engineering introduces innovative research on creativity and innovation in the management and engineering fields and considers the importance of having resilient and inventive leaders in the competitive business world. Covering a wide range of topics such as business performance, knowledge management, entrepreneurship, and agribusiness, this reference work is ideal for engineers, managers, business owners, policymakers, academicians, researchers, practitioners, scholars, researchers, instructors, and students.

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Acerca del autor

Carolina Machado, University of Minho, Portugal

J. Paulo Davim, University of Aveiro, Portugal

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