Last Call for Bud Light: The Fall and Future of America's Favorite Beer - Tapa dura

Frericks, Anson

 
9781668070901: Last Call for Bud Light: The Fall and Future of America's Favorite Beer
Tapa dura
ISBN 10: 1668070901 ISBN 13: 9781668070901
Editorial: Threshold Editions, 2025

Sinopsis

The astonishing inside story of how Bud Light lost its position as the most popular beer in the United States from a longtime Anheuser-Busch executive.

Anson Frericks, a former president at Anheuser-Busch—formerly the home of America’s most popular brewery—watched as the company unraveled at the hands of globe-trotting financiers and progressive middle management.

Rather than pursue shareholder profits, Anheuser-Busch suddenly became focused on stakeholder capitalism and the vague mandates of environment, social, and governance (ESG). This ill-advised change cumulated in the shocking evaporation of $30 billion in market cap after releasing an advertising campaign starring political activist Dylan Mulvaney.

Now, Anheuser-Busch’s evolution and its subsequent fallout is brought to light as never before with this ultimate insider’s look. Compelling, candid, and eye-opening, Last Call for Bud Light is the unforgettable story of the downfall of an American icon.

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Acerca del autor

Anson Frericks is the founder of Athletic Capital and the cofounder of Strive Asset Management. Prior to founding Strive, he led finance, sales, and marketing operations as president of Anheuser-Busch Sales & Distribution Company. He lives with his family in Cincinnati and received his BA from Yale and his MBA from Harvard.

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Editorial
Threshold Editions
Año de publicación
2025
Idioma
Inglés
ISBN 10 
1668070901
ISBN 13 
9781668070901
Encuadernación
Tapa dura
Número de páginas
304
Contacto del fabricante
no disponible
Persona responsable
no disponible