P&G the Globalization Years: Lessons Learned during Procter & Gamble's Transformation from an American Exporter to a Global Marketer - Tapa dura

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Ed Artzt served as CEO and Chairman of Procter & Gamble (P&G) from 1990 to 1995. During his extensive forty-one-year career, Ed worked in multiple business sectors. To each, he brought strong leadership, strategic insight, remarkable decisiveness, and an unrelenting drive to be number one.His time as the Chief Executive was a period of unprecedented change in the global marketplace. He foresaw and implemented innovative transformations from restructuring the organization's design, the divestiture of non-strategic businesses, new acquisitions, opening up new markets, and building the diversity of P&G's leadership. He addressed these decisions with courage and conviction in ways that reflected the company's Purpose, Values, and Principles.Ed is credited as the principal architect of P&G becoming a global business. During his tenure, international sales grew from less than 10% to accounting for over half of P&G's worldwide sales. He oversaw the transformation of US and European brands like Pantene, Always, Pampers, and Ariel into global brands. P&G's reach quintupled from one to five billion consumers.