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AI First: The Playbook for a Future-Proof Business and Brand - Tapa dura

Brotman, Adam; Sack, Andy

 
9781647829650: AI First: The Playbook for a Future-Proof Business and Brand
Tapa dura
ISBN 10: 1647829658 ISBN 13: 9781647829650
Editorial: Harvard Business Review Press, 2025

Sinopsis

What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: 'It will mean that 95 percent of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and a

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Acerca del autor

Adam Brotman is the cofounder and co-CEO of the strategic consultancy Forum3. He was the inaugural chief digital officer at Starbucks, where he played a pivotal role in launching the company's renowned mobile payment and loyalty platform. His leadership extended to strategic roles at J.Crew and board positions at MOD Pizza and Ruby Tuesday, showcasing his expertise in digital transformation and consumer engagement.

Andy Sack is the cofounder and co-CEO of Forum3. He brings more than twenty-five years of entrepreneurial and investment expertise in high tech and finance to this role. As the founder and managing partner of Keen Capital, he focused on blockchain ventures. In addition, he is a former adviser to Microsoft CEO Satya Nadella. Sack's successful track record includes leading Techstars Seattle and selling multiple technology companies to giants such as Microsoft and New York Times Digital.

De la contraportada

What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: 'It will mean that 95 percent of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and a

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Harvard Business Review Press
Año de publicación
2025
Idioma
Inglés
ISBN 10 
1647829658
ISBN 13 
9781647829650
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
208
Contacto del fabricante
Van Ditmar Boeken, VDB Sales
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