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Sinopsis
Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fueled by digital.
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David Aaker is the author of over 100 articles and 18 books on branding, business strategy, and marketing that have sold well over one million copies. As a recognized authority on branding, he holds four career awards including being a member of the NYAMA Marketing Hall of Fame. David currently resides in Orinda, CA.
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Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age
Publicado por
Morgan James Publishing, 2020
ISBN 10: 1642798908
ISBN 13: 9781642798906
Antiguo o usado
Paperback
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.1. Nº de ref. del artículo: G1642798908I4N00
Cantidad disponible: 1 disponibles
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Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age
Publicado por
Morgan James Publishing, 2020
ISBN 10: 1642798908
ISBN 13: 9781642798906
Antiguo o usado
Paperback
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.1. Nº de ref. del artículo: G1642798908I4N00
Cantidad disponible: 1 disponibles
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Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age
Publicado por
Morgan James Publishing, 2020
ISBN 10: 1642798908
ISBN 13: 9781642798906
Antiguo o usado
Paperback
Librería: ThriftBooks-Phoenix, Phoenix, AZ, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.1. Nº de ref. del artículo: G1642798908I4N00
Cantidad disponible: 1 disponibles
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Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age
Publicado por
Morgan James Publishing, 2020
ISBN 10: 1642798908
ISBN 13: 9781642798906
Antiguo o usado
Paperback
Librería: Books From California, Simi Valley, CA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. Nº de ref. del artículo: mon0002267185
Cantidad disponible: 7 disponibles
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Owning Game-Changing Subcategories
Publicado por
Morgan James Publishing llc, US, 2020
ISBN 10: 1642798908
ISBN 13: 9781642798906
Nuevo
Paperback
Librería: Rarewaves.com UK, London, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: New. Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fueled by digital.Owning Game-Changing Subcategories outlines the path to finding, managing, and leveraging new subcategories. In the digital age, the path has been made wider, shorter, and more frequently traveled. Throughout Owning Game-Changing Subcategories, David Aaker discusses certain aspects of the digital age that alter this path, such as E-commerce providing fast, inexpensive market access bypassing the cost of gaining distribution into storefront retailers or creating personal sales teams and social media and websites enabling communication on steroids in comparison with traditional use of advertising or events. Growth is not only a success measure but also creates energy and opportunity for customers and employees. And such growth almost never occurs with "my brand is better than your brand" marketing. Owning Game-Changing Subcategories explores the only ways to grow a business (with rare exceptions) which is to: develop new "must haves" that define a game-changing subcategory that provides a new or markedly superior buying or use experience or brand relationship to a core customer base;become the exemplar brand that represents the subcategory and drives its visibility, positioning, and success; and create barriers to competitors that could include "must-have" associations and a basis of relationships that go beyond functional benefits. Nº de ref. del artículo: LU-9781642798906
Cantidad disponible: 7 disponibles
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Owning Game-Changing Subcategories
Publicado por
Morgan James Publishing llc, US, 2020
ISBN 10: 1642798908
ISBN 13: 9781642798906
Nuevo
Paperback
Librería: Rarewaves.com USA, London, LONDO, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: New. Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fueled by digital.Owning Game-Changing Subcategories outlines the path to finding, managing, and leveraging new subcategories. In the digital age, the path has been made wider, shorter, and more frequently traveled. Throughout Owning Game-Changing Subcategories, David Aaker discusses certain aspects of the digital age that alter this path, such as E-commerce providing fast, inexpensive market access bypassing the cost of gaining distribution into storefront retailers or creating personal sales teams and social media and websites enabling communication on steroids in comparison with traditional use of advertising or events. Growth is not only a success measure but also creates energy and opportunity for customers and employees. And such growth almost never occurs with "my brand is better than your brand" marketing. Owning Game-Changing Subcategories explores the only ways to grow a business (with rare exceptions) which is to: develop new "must haves" that define a game-changing subcategory that provides a new or markedly superior buying or use experience or brand relationship to a core customer base;become the exemplar brand that represents the subcategory and drives its visibility, positioning, and success; and create barriers to competitors that could include "must-have" associations and a basis of relationships that go beyond functional benefits. Nº de ref. del artículo: LU-9781642798906
Cantidad disponible: 7 disponibles
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Owning Game-Changing Subcategories
Publicado por
Morgan James Publishing llc, 2020
ISBN 10: 1642798908
ISBN 13: 9781642798906
Nuevo
PAP
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: CW-9781642798906
Cantidad disponible: 15 disponibles
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Owning Game-Changing Subcategories
Publicado por
Morgan James Publishing llc, US, 2020
ISBN 10: 1642798908
ISBN 13: 9781642798906
Nuevo
Paperback
Librería: Rarewaves USA, OSWEGO, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: New. Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fueled by digital.Owning Game-Changing Subcategories outlines the path to finding, managing, and leveraging new subcategories. In the digital age, the path has been made wider, shorter, and more frequently traveled. Throughout Owning Game-Changing Subcategories, David Aaker discusses certain aspects of the digital age that alter this path, such as E-commerce providing fast, inexpensive market access bypassing the cost of gaining distribution into storefront retailers or creating personal sales teams and social media and websites enabling communication on steroids in comparison with traditional use of advertising or events. Growth is not only a success measure but also creates energy and opportunity for customers and employees. And such growth almost never occurs with "my brand is better than your brand" marketing. Owning Game-Changing Subcategories explores the only ways to grow a business (with rare exceptions) which is to: develop new "must haves" that define a game-changing subcategory that provides a new or markedly superior buying or use experience or brand relationship to a core customer base;become the exemplar brand that represents the subcategory and drives its visibility, positioning, and success; and create barriers to competitors that could include "must-have" associations and a basis of relationships that go beyond functional benefits. Nº de ref. del artículo: LU-9781642798906
Cantidad disponible: Más de 20 disponibles
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Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age
Publicado por
Morgan James Publishing, 2020
ISBN 10: 1642798908
ISBN 13: 9781642798906
Nuevo
Tapa blanda
Librería: Ria Christie Collections, Uxbridge, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: New. In. Nº de ref. del artículo: ria9781642798906_new
Cantidad disponible: Más de 20 disponibles
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Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age
Publicado por
Morgan James Publishing llc, 2020
ISBN 10: 1642798908
ISBN 13: 9781642798906
Nuevo
Paperback / softback
Librería: THE SAINT BOOKSTORE, Southport, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback / softback. Condición: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 263. Nº de ref. del artículo: C9781642798906
Cantidad disponible: Más de 20 disponibles