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Sinopsis
Unlike other "how-to" entrepreneurship books, The Titanic Effect uses stories of success and failure to reveal the often-overlooked "icebergs" that sink startups.
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Dr. Todd Saxton, Associate Professor and Indiana Venture Faculty Fellow at the IU Kelley School of Business, is an award-winning professor of strategy and entrepreneurship. Todd has advised, helped launch, invested in, and served on the board of multiple startups. He has published numerous book chapters and articles on corporate and startup strategies for success. Todd hails from New Jersey and has lived in Virginia, the DC area, Pennsylvania, Wisconsin, and Bloomington IN, currently residing in Indianapolis, IN. Dr. Kim Saxton has over 30 years of marketing and market research experience, working with large corporations, startups and medium-sized businesses. Currently, she teaches marketing at Indiana University’s Kelley School of Business. Her research on market segmentation, branding, and venture ecosystems has received national recognition. Kim is also an active angel investor and advisor to high-potential startups. Kim grew up in Florida, went to school in Boston, and has lived in the DC area, Pennsylvania, and Wisconsin. She currently resides in Indianapolis, IN. Michael Cloran is a serial entrepreneur who has raised tens of millions of dollars for ventures he has co-founded. He is a founding partner of DeveloperTown, a software design and development firm that helps both startups and larger firms manage technical debt. Michael was born in Kentucky and has lived in Ohio, Illinois, New Jersey, and Yugoslavia. He currently resides in Indianapolis, IN.
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The Titanic Effect: Successfully Navigating the Uncertainties that Sink Most Startups
Publicado por
Morgan James Publishing, 2019
ISBN 10: 1642792144
ISBN 13: 9781642792140
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR013389900
Cantidad disponible: 1 disponibles
Imagen de archivo
The Titanic Effect: Successfully Navigating the Uncertainties That Sink Most Startups
Publicado por
Morgan James Publishing, 2019
ISBN 10: 1642792144
ISBN 13: 9781642792140
Antiguo o usado
Paperback
Librería: ThriftBooks-Reno, Reno, NV, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.96. Nº de ref. del artículo: G1642792144I4N00
Cantidad disponible: 1 disponibles
Imagen de archivo
The Titanic Effect: Successfully Navigating the Uncertainties That Sink Most Startups
Publicado por
Morgan James Publishing, 2019
ISBN 10: 1642792144
ISBN 13: 9781642792140
Antiguo o usado
Paperback
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.96. Nº de ref. del artículo: G1642792144I4N10
Cantidad disponible: 1 disponibles
Imagen de archivo
The Titanic Effect: Successfully Navigating the Uncertainties That Sink Most Startups
Publicado por
Morgan James Publishing, 2019
ISBN 10: 1642792144
ISBN 13: 9781642792140
Antiguo o usado
Paperback
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.96. Nº de ref. del artículo: G1642792144I4N00
Cantidad disponible: 1 disponibles
Imagen de archivo
The Titanic Effect: Successfully Navigating the Uncertainties That Sink Most Startups
Publicado por
Morgan James Publishing, 2019
ISBN 10: 1642792144
ISBN 13: 9781642792140
Antiguo o usado
Paperback
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.96. Nº de ref. del artículo: G1642792144I4N00
Cantidad disponible: 1 disponibles
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The Titanic Effect
Publicado por
Morgan James Publishing llc, 2019
ISBN 10: 1642792144
ISBN 13: 9781642792140
Nuevo
PAP
Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: CW-9781642792140
Cantidad disponible: 15 disponibles
Imagen de archivo
The Titanic Effect
Publicado por
Morgan James Publishing llc, 2019
ISBN 10: 1642792144
ISBN 13: 9781642792140
Nuevo
PAP
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: CW-9781642792140
Cantidad disponible: 15 disponibles
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The Titanic Effect
Publicado por
Morgan James Publishing llc, US, 2019
ISBN 10: 1642792144
ISBN 13: 9781642792140
Nuevo
Paperback
Librería: Rarewaves USA, OSWEGO, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: New. "I have read dozens of books on starting companies, but this is the first that accurately captures why startups fail and provides a tool for entrepreneurs and investors to measure and manage these sources of failure." Michael Hatfield, Co-Founder, Cerent, Calix, Cienna, and Carium. What makes a startup successful? This book, from award-winning business school professors and a tech serial entrepreneur, tells what makes startups successful. Instead of telling startups what to do, like most startup books, they share what startups should avoid. Along the way, they share small business startup success stories gleaned from the How Built This Podcast and their firsthand experiences. These stories of startup success are contrasted with stories of startup failure from startup graveyards and most notably, the Titanic. Like many of today's startups, the Titanic hoped to disrupt the transportation industry of its time. It fell short, to a disastrous outcome, from the same sources that prevent startup success today. Get a startup game plan!This startup book uses the Titanic and a sailing metaphor to provide a startup roadmap template. It shows what makes startups successfully navigate through challenges in startup investing, founding, and hiring with a game plan to get through the Human Ocean. It offers a startup guide to customer success in working through the Marketing Ocean. It even highlights what startups need to invest in to get through the Technical and Strategy Oceans. Its Iceberg Index gives entrepreneurs, startups, and small businesses a way to track their progress on the startup roadmap template. It also helps investors assess what startups to invest in. Many entrepreneurs assume that the Titanic was sunk by a single iceberg. The Titanic Effect shows, that like many startups, it's not a single misstep but a series of mistakes that keep a startup from being successful. This combination of missteps is called the Titanic Effect. Who can benefit from this startup roadmap?Entrepreneurs in the early stages of building a startup. They will learn what makes a startup successful. They will develop a to-do list of decisions to make and actions to take.Small business owners will also identify key next steps to building their startup game plan.Investors can identify what to avoid in startup investments and what startups to invest in.Students will learn how to evaluate the success potential of a startup and will read small business and startup success stories. These three co-authors have witnessed firsthand what leads to startup success. They have made it their mission to help entrepreneurs, startup founders and startup investors succeed. Drs. Todd and M. Kim Saxton bring more than two decades of academic and professional experience in business strategy, entrepreneurship, marketing, and angel investing. Serial tech entrepreneur, Michael Cloran, adds his two decades' of experiences in launching his own startups as well as building software products for other st. Nº de ref. del artículo: LU-9781642792140
Cantidad disponible: Más de 20 disponibles
Imagen de archivo
The Titanic Effect: Successfully Navigating the Uncertainties that Sink Most Startups
Publicado por
Morgan James Publishing, 2019
ISBN 10: 1642792144
ISBN 13: 9781642792140
Nuevo
Tapa blanda
Librería: Ria Christie Collections, Uxbridge, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: New. In. Nº de ref. del artículo: ria9781642792140_new
Cantidad disponible: Más de 20 disponibles
Imagen del vendedor
The Titanic Effect
Publicado por
Morgan James Publishing llc, US, 2019
ISBN 10: 1642792144
ISBN 13: 9781642792140
Nuevo
Paperback
Librería: Rarewaves USA United, OSWEGO, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: New. "I have read dozens of books on starting companies, but this is the first that accurately captures why startups fail and provides a tool for entrepreneurs and investors to measure and manage these sources of failure." Michael Hatfield, Co-Founder, Cerent, Calix, Cienna, and Carium. What makes a startup successful? This book, from award-winning business school professors and a tech serial entrepreneur, tells what makes startups successful. Instead of telling startups what to do, like most startup books, they share what startups should avoid. Along the way, they share small business startup success stories gleaned from the How Built This Podcast and their firsthand experiences. These stories of startup success are contrasted with stories of startup failure from startup graveyards and most notably, the Titanic. Like many of today's startups, the Titanic hoped to disrupt the transportation industry of its time. It fell short, to a disastrous outcome, from the same sources that prevent startup success today. Get a startup game plan!This startup book uses the Titanic and a sailing metaphor to provide a startup roadmap template. It shows what makes startups successfully navigate through challenges in startup investing, founding, and hiring with a game plan to get through the Human Ocean. It offers a startup guide to customer success in working through the Marketing Ocean. It even highlights what startups need to invest in to get through the Technical and Strategy Oceans. Its Iceberg Index gives entrepreneurs, startups, and small businesses a way to track their progress on the startup roadmap template. It also helps investors assess what startups to invest in. Many entrepreneurs assume that the Titanic was sunk by a single iceberg. The Titanic Effect shows, that like many startups, it's not a single misstep but a series of mistakes that keep a startup from being successful. This combination of missteps is called the Titanic Effect. Who can benefit from this startup roadmap?Entrepreneurs in the early stages of building a startup. They will learn what makes a startup successful. They will develop a to-do list of decisions to make and actions to take.Small business owners will also identify key next steps to building their startup game plan.Investors can identify what to avoid in startup investments and what startups to invest in.Students will learn how to evaluate the success potential of a startup and will read small business and startup success stories. These three co-authors have witnessed firsthand what leads to startup success. They have made it their mission to help entrepreneurs, startup founders and startup investors succeed. Drs. Todd and M. Kim Saxton bring more than two decades of academic and professional experience in business strategy, entrepreneurship, marketing, and angel investing. Serial tech entrepreneur, Michael Cloran, adds his two decades' of experiences in launching his own startups as well as building software products for other st. Nº de ref. del artículo: LU-9781642792140
Cantidad disponible: Más de 20 disponibles