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Sinopsis
Our service economy is dominated by outmoded marketing models from the world of products.
The Invisible Promise reveals the critical differences between service and product marketing and outlines a service-centric strategy for planning your business, persuading your prospects, and relating to your clients.
Unlike products, you can’t see, touch, or feel services. Marketing services requires an approach that doesn’t rely on the traditional 4 Ps of product marketing: product, price, place, and promotion. Selling invisible services requires making the promise of their yet-unseen value resonate with prospective clients.
In The Invisible Promise, Harry Beckwith, New York Times bestselling author of Selling the Invisible, applies his 40-plus years of advising businesses around the world and his research in the last 10 years to impart the proven guidance that businesses of all sizes desperately need. In this new age in marketing, he details how to build messages that enhance your reputation for integrity, stand out from the clutter, and can produce exponential growth while saving you both time and money.
If you are responsible for marketing a service, the tried-and-true strategies for product marketing simply will not fit. You need to alter your approach radically.
That’s where The Invisible Promise comes in.
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Acerca del autor
Harry Beckwith is recognized as the world’s foremost expert on marketing and delivering a service. His 1997 classic New York Times bestseller, Selling the Invisible, is featured in The 100 Best Business Books of All Time, and his four other books on marketing and client relationships have been translated into 23 languages. Harry’s books are required reading in business schools worldwide, where he often guest lectures. His clients in 26 states and on six continents have ranged from solo practitioners and venture-capitalized start-ups to more than two dozen Fortune 200 companies. The very proud father of four and a Phi Beta Kappa graduate of Stanford University, Harry lives in Bend, Oregon.
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The Invisible Promise: A Field Guide to Marketing in an Upside-Down World
Publicado por
Matt Holt Books, 2022
ISBN 10: 1637741928
ISBN 13: 9781637741924
Antiguo o usado
Tapa dura
Librería: Bellwetherbooks, McKeesport, PA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
hardcover. Condición: Fine. LIKE NEW!!! Has a red or black remainder mark on bottom/exterior edge of pages. Nº de ref. del artículo: 452013
Cantidad disponible: 10 disponibles
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The Invisible Promise
Librería: Rarewaves USA, OSWEGO, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: New. Our service economy is dominated by outmoded marketing models from the world of products. The Invisible Promise reveals the critical differences between service and product marketing and outlines a service-centric strategy for planning your business, persuading your prospects, and relating to your clients.Unlike products, you can't see, touch, or feel services. Marketing services requires an approach that doesn't rely on the traditional 4 Ps of product marketing: product, price, place, and promotion. Selling invisible services requires making the promise of their yet-unseen value resonate with prospective clients.In The Invisible Promise, Harry Beckwith, New York Times bestselling author of Selling the Invisible, applies his 40-plus years of advising businesses around the world and his research in the last 10 years to impart the proven guidance that businesses of all sizes desperately need. In this new age in marketing, he details how to build messages that enhance your reputation for integrity, stand out from the clutter, and can produce exponential growth while saving you both time and money.If you are responsible for marketing a service, the tried-and-true strategies for product marketing simply will not fit. You need to alter your approach radically.That's where The Invisible Promise comes in. Nº de ref. del artículo: LU-9781637741924
Cantidad disponible: 10 disponibles
Imagen del vendedor
The Invisible Promise
Librería: Rarewaves USA United, OSWEGO, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: New. Our service economy is dominated by outmoded marketing models from the world of products. The Invisible Promise reveals the critical differences between service and product marketing and outlines a service-centric strategy for planning your business, persuading your prospects, and relating to your clients.Unlike products, you can't see, touch, or feel services. Marketing services requires an approach that doesn't rely on the traditional 4 Ps of product marketing: product, price, place, and promotion. Selling invisible services requires making the promise of their yet-unseen value resonate with prospective clients.In The Invisible Promise, Harry Beckwith, New York Times bestselling author of Selling the Invisible, applies his 40-plus years of advising businesses around the world and his research in the last 10 years to impart the proven guidance that businesses of all sizes desperately need. In this new age in marketing, he details how to build messages that enhance your reputation for integrity, stand out from the clutter, and can produce exponential growth while saving you both time and money.If you are responsible for marketing a service, the tried-and-true strategies for product marketing simply will not fit. You need to alter your approach radically.That's where The Invisible Promise comes in. Nº de ref. del artículo: LU-9781637741924
Cantidad disponible: 10 disponibles
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The Invisible Promise: A Field Guide to Marketing in an Upside-Down World
Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Nº de ref. del artículo: V9781637741924
Cantidad disponible: 15 disponibles
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The Invisible Promise
Librería: Rarewaves.com UK, London, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: New. Our service economy is dominated by outmoded marketing models from the world of products. The Invisible Promise reveals the critical differences between service and product marketing and outlines a service-centric strategy for planning your business, persuading your prospects, and relating to your clients.Unlike products, you can't see, touch, or feel services. Marketing services requires an approach that doesn't rely on the traditional 4 Ps of product marketing: product, price, place, and promotion. Selling invisible services requires making the promise of their yet-unseen value resonate with prospective clients.In The Invisible Promise, Harry Beckwith, New York Times bestselling author of Selling the Invisible, applies his 40-plus years of advising businesses around the world and his research in the last 10 years to impart the proven guidance that businesses of all sizes desperately need. In this new age in marketing, he details how to build messages that enhance your reputation for integrity, stand out from the clutter, and can produce exponential growth while saving you both time and money.If you are responsible for marketing a service, the tried-and-true strategies for product marketing simply will not fit. You need to alter your approach radically.That's where The Invisible Promise comes in. Nº de ref. del artículo: LU-9781637741924
Cantidad disponible: 8 disponibles
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The Invisible Promise: A Field Guide to Marketing in an Upside-Down World
Librería: Kennys Bookstore, Olney, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Nº de ref. del artículo: V9781637741924
Cantidad disponible: 15 disponibles
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The Invisible Promise
Librería: Rarewaves.com USA, London, LONDO, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: New. Our service economy is dominated by outmoded marketing models from the world of products. The Invisible Promise reveals the critical differences between service and product marketing and outlines a service-centric strategy for planning your business, persuading your prospects, and relating to your clients.Unlike products, you can't see, touch, or feel services. Marketing services requires an approach that doesn't rely on the traditional 4 Ps of product marketing: product, price, place, and promotion. Selling invisible services requires making the promise of their yet-unseen value resonate with prospective clients.In The Invisible Promise, Harry Beckwith, New York Times bestselling author of Selling the Invisible, applies his 40-plus years of advising businesses around the world and his research in the last 10 years to impart the proven guidance that businesses of all sizes desperately need. In this new age in marketing, he details how to build messages that enhance your reputation for integrity, stand out from the clutter, and can produce exponential growth while saving you both time and money.If you are responsible for marketing a service, the tried-and-true strategies for product marketing simply will not fit. You need to alter your approach radically.That's where The Invisible Promise comes in. Nº de ref. del artículo: LU-9781637741924
Cantidad disponible: 8 disponibles
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The Invisible Promise: A Field Guide to Marketing in an Upside-Down World
Librería: ALLBOOKS1, Direk, SA, Australia
Calificación del vendedor: 5 de 5 estrellas
Nº de ref. del artículo: SHUB389658
Cantidad disponible: 1 disponibles
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Invisible Promise : A Field Guide to Marketing in an Upside-Down World
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Nº de ref. del artículo: 44224734-n
Cantidad disponible: 1 disponibles
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Invisible Promise : A Field Guide to Marketing in an Upside-Down World
Publicado por
Matt Holt Books, 2022
ISBN 10: 1637741928
ISBN 13: 9781637741924
Antiguo o usado
Tapa dura
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: As New. Unread book in perfect condition. Nº de ref. del artículo: 44224734
Cantidad disponible: 1 disponibles