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Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service - Tapa dura

Meyerson, Rob

 
9781637423240: Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service
Tapa dura
ISBN 10: 1637423241 ISBN 13: 9781637423240
Editorial: Business Expert Press, 2021

Sinopsis

You don’t have a brand-whether it’s for a company or a product-until you have a name.

The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles.

Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn:

  • What makes a good (and bad) name
  • The step-by-step process professional namers use
  • How to generate hundreds of name ideas
  • The secrets of whittling the list down to a finalist

The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths.

Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus-not to mention Scrabble-and pick up Brand Naming.

"Sinopsis" puede pertenecer a otra edición de este libro.

Editorial
Business Expert Press
Año de publicación
2021
Idioma
Inglés
ISBN 10 
1637423241
ISBN 13 
9781637423240
Encuadernación
Tapa dura
Número de páginas
194
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

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