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Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service - Tapa blanda

Meyerson, Rob

 
9781637421550: Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service
Tapa blanda
ISBN 10: 1637421559 ISBN 13: 9781637421550
Editorial: Business Expert Press, 2021

Sinopsis

You don’t have a brand—whether it’s for a company or a product—until you have a name.

The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles.

Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn:

  • What makes a good (and bad) name
  • The step-by-step process professional namers use
  • How to generate hundreds of name ideas
  • The secrets of whittling the list down to a finalist

The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths.

Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.

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Acerca del autor

Rob Meyerson is a brand strategist and namer whose past clients range from startups to the Fortune 500. He has done naming work at global branding firms and smaller agencies, as head of naming at HP, and as an independent consultant, for projects in the U.S., China, Southeast Asia, and Europe. Rob has written about branding and naming for Entrepreneur, Business Insider, The Guardian, TechCrunch, and other leading publications. He also hosts the podcast How Brands Are Built.

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Editorial
Business Expert Press
Año de publicación
2021
Idioma
Inglés
ISBN 10 
1637421559
ISBN 13 
9781637421550
Encuadernación
Tapa blanda
Número de páginas
194
Contacto del fabricante
no disponible
Persona responsable
GPSR Kontakt
gpsr@libri.de

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