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Multiply Your Business Value Through Brand & AI (Issn) - Tapa blanda

Rajan Narayan

 
9781637421079: Multiply Your Business Value Through Brand & AI (Issn)
Tapa blanda
ISBN 10: 1637421079 ISBN 13: 9781637421079
Editorial: Business Expert Press, 2021

Sinopsis

This book presents the case for building brands effectively and optimally using AI, thereby enhancing the overall value of the organization. This book is ideal for entrepreneurs, investors, CEOs, and brand managers as it provides them with pathways of using AI to build brands and create value. It can be used as a textbook in courses on brand management and as a supplemental text in marketing management courses. It is especially relevant today, where many enterprises are being founded by non-marketing professionals.

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Acerca del autor

Rajan Narayan is an engineer with an MBA in marketing. With 25 years of experience in marketing communications, with some of the world’s best communication groups, He successfully managed a network advertising agency for nine years as President and CEO. A certified master in digital marketing, Narayan founded his own marketing consulting firm, Lonely Cloud Consulting and has provided strategic advice to companies in all areas of marketing, delivering brand value of over US $2 Billion to brand owners, globally.

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Editorial
Business Expert Press
Año de publicación
2021
Idioma
Inglés
ISBN 10 
1637421079
ISBN 13 
9781637421079
Encuadernación
Tapa blanda
Número de páginas
200
Contacto del fabricante
no disponible
Persona responsable
no disponible