Digital Storytelling: The Rise of User-Generated Content - Tapa blanda

Sethi, Karam Singh

 
9781636769066: Digital Storytelling: The Rise of User-Generated Content
Tapa blanda
ISBN 10: 1636769063 ISBN 13: 9781636769066
Editorial: New Degree Press, 2021

Sinopsis

Did you know that consumers find user-generated content almost ten times more impactful then scripted content marketing?

More memorable than other types of media, user-generated content (UGC) influences how we vote, how we choose new shows to watch, and even affects our sense of reality. With the amount of personal narrative-driven UGC we consume, it’s worth asking, “Do we know who’s creating the content we love on social media?” In Digital Storytelling: The Rise of User-Generated Content, marketing expert Karam Singh Sethi outlines three types of storytellers: The Nefarious Storyteller (criminals and sometimes politicians), The Socially-Conscious Storyteller (activists and entrepreneurs), and The Self-Infatuated Storyteller (reality TV stars and big brands), providing a structure in which to analyze content creators. 

In this book you will learn:

  • How to become a more discerning social media user
  • How to break into the field of marketing
  • What types of storytellers exist in business, politics, and popular culture
  • How to tell authentic stories for personal life and business

The current state of the digital ecosystem has allowed for a unique opportunity. If we can better understand the current creator economy, we can become more conscious content consumers and empower creators that better align with our values. 

"Sinopsis" puede pertenecer a otra edición de este libro.

Editorial
New Degree Press
Año de publicación
2021
Idioma
Inglés
ISBN 10 
1636769063
ISBN 13 
9781636769066
Encuadernación
Tapa blanda
Número de páginas
162
Contacto del fabricante
no disponible
Persona responsable
no disponible