Wake Up Call: Lessons from the ALS Ice Bucket Challenge for Nonprofit Social Media - Tapa dura

Finch, Deb

 
9781636764153: Wake Up Call: Lessons from the ALS Ice Bucket Challenge for Nonprofit Social Media
Tapa dura
ISBN 10: 1636764150 ISBN 13: 9781636764153
Editorial: Deborah Finch, 2021

Sinopsis

In 2014, the world was shaken by millions of people undertaking the ALS Ice Bucket Challenge on social media. It raised $115 million dollars.


In Wake Up Call: Lessons from the ALS Ice Bucket Challenge for Nonprofit Social Media, Deb Finch uses the ALS Ice Bucket Challenge as a starting point to demonstrate how small nonprofits can leverage social media to increase donations, awareness, and volunteers.


Encapsulating her motto, "'More Posts' Is Not a Strategy! #MPINS", this book dives deep into:

  • How the ALS Ice Bucket Challenge used social media through storytelling, videos, and a call to action
  • Why nonprofits need a marketing plan and how to put strategy into action
  • How to use social media in good and bad times
  • And more...

Wake Up Call also shares the poignant story of Melanie St. Croix from her life prior to her diagnosis of ALS through her incredible journey learning how to live with ALS - a testament to hope and resilience in life's challenges. By telling Melanie's story, Dr. Finch urges nonprofits to raise their social media game.

"Sinopsis" puede pertenecer a otra edición de este libro.

Editorial
Deborah Finch
Año de publicación
2021
Idioma
Inglés
ISBN 10 
1636764150
ISBN 13 
9781636764153
Encuadernación
Tapa dura
Número de páginas
184
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9781636765396: Wake Up Call: Lessons from the ALS Ice Bucket Challenge for Nonprofit Social Media

Edición Destacada

ISBN 10:  1636765394 ISBN 13:  9781636765396
Editorial: New Degree Press, 2020
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