Artículos relacionados a First-Party Data Activation: Modernize your marketing...
Sinopsis
Take a new approach to digital marketing based on transparency, relevance, and delivering real value to your audience.
First-Party Data Activation shows you how to transform general user data into a deep understanding of who your customers are, what resonates with them, and where to focus your marketing efforts. You'll discover how to effectively collect, analyze, and act on data from direct customer interactions―all with your user's consent.
In First-Party Data Activation you will learn how to:
- Transition away from third-party cookies and point solutions
- Modernize and unify your marketing technology with data lakehouses and composable CDPs
- Build sustainable and privacy-compliant data collection strategies
- Hyper-personalization and collaboration using generative AI and data clean rooms
- Embed transparency, consent, and data ethics in your marketing process
- Drive faster marketing operations to achieve higher growth for your company
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
Alina D. Magauova is the founder of Segment360, a brand strategist and a product marketing leader. Oscar Kennis is the founder of OPSangels Consultancy and has over two decades of experience in the technology sector. David H. Joosten is the co-founder of GrowthLoop and a former Google marketer.
"Sobre este título" puede pertenecer a otra edición de este libro.
Comprar nuevo
Ver este artículo
EUR 43,79
EUR 2,25 gastos de envío en Estados Unidos de America
Destinos, gastos y plazos de envíoResultados de la búsqueda para First-Party Data Activation: Modernize your marketing...
Imagen del vendedor
First-Party Data Activation : Modernize Your Marketing Data Platform
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Nº de ref. del artículo: 50252687-n
Cantidad disponible: Más de 20 disponibles
Imagen del vendedor
First-Party Data Activation : Modernize Your Marketing Data Platform
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: As New. Unread book in perfect condition. Nº de ref. del artículo: 50252687
Cantidad disponible: Más de 20 disponibles
Imagen de archivo
First-Party Data Activation Format: Paperback
Librería: INDOO, Avenel, NJ, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Nº de ref. del artículo: 9781633436367
Cantidad disponible: Más de 20 disponibles
Imagen de archivo
First-Party Data Activation Format: Paperback
Publicado por
Simon and Schuster, 2025
ISBN 10: 1633436365
ISBN 13: 9781633436367
Antiguo o usado
Tapa blanda
Librería: INDOO, Avenel, NJ, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: As New. Unread copy in mint condition. Nº de ref. del artículo: SS9781633436367
Cantidad disponible: Más de 20 disponibles
Imagen de archivo
First-Party Data Activation: Modernize your marketing data platform
Librería: California Books, Miami, FL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Nº de ref. del artículo: I-9781633436367
Cantidad disponible: 5 disponibles
Imagen del vendedor
First-Party Data Activation: Modernize your marketing data platform
Publicado por
Manning Publications, US, 2025
ISBN 10: 1633436365
ISBN 13: 9781633436367
Nuevo
Paperback
Librería: Rarewaves.com USA, London, LONDO, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: New. Take a new approach to digital marketing based on transparency, relevance, and delivering real value to your audience. First-Party Data Activation shows you how to transform general user data into a deep understanding of who your customers are, what resonates with them, and where to focus your marketing efforts. You'll discover how to effectively collect, analyze, and act on data from direct customer interactions-all with your user's consent. In First-Party Data Activation you will learn how to: Transition away from third-party cookies and point solutionsModernize and unify your marketing technology with data lakehouses and composable CDPsBuild sustainable and privacy-compliant data collection strategiesHyper-personalization and collaboration using generative AI and data clean roomsEmbed transparency, consent, and data ethics in your marketing processDrive faster marketing operations to achieve higher growth for your company The future of marketing lives in first-party data-and this book is your key to unlocking its full potential. More than a manual, First-Party Data Activation is a strategic guide to navigating the complex data landscape with confidence, ethics, and unprecedented strategic insight. About the technology: Website clicks and interactions, customer purchase history and contact data, email opens and unsubs, and other data you collect directly from your customers is pure gold for modern digital marketing. This first-party data tells you exactly who your customers are and what resonates with them. In this book, you'll learn how to transition from cookies and other third-party tools toward sustainable and privacy-compliant data-driven marketing. Nº de ref. del artículo: LU-9781633436367
Gastos de envío:
GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío
Cantidad disponible: 1 disponibles
Imagen de archivo
First-Party Data Activation: Modernize your marketing data platform (Paperback)
Publicado por
Manning Publications, New York, 2025
ISBN 10: 1633436365
ISBN 13: 9781633436367
Nuevo
Paperback
Librería: Grand Eagle Retail, Mason, OH, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: new. Paperback. Take a new approach to digital marketing based on transparency, relevance, and delivering real value to your audience. First-Party Data Activation shows you how to transform general user data into a deep understanding of who your customers are, what resonates with them, and where to focus your marketing efforts. You'll discover how to effectively collect, analyze, and act on data from direct customer interactionsall with your user's consent. In First-Party Data Activation you will learn how to: Transition away from third-party cookies and point solutionsModernize and unify your marketing technology with data lakehouses and composable CDPsBuild sustainable and privacy-compliant data collection strategiesHyper-personalization and collaboration using generative AI and data clean roomsEmbed transparency, consent, and data ethics in your marketing processDrive faster marketing operations to achieve higher growth for your company The future of marketing lives in first-party dataand this book is your key to unlocking its full potential. More than a manual, First-Party Data Activation is a strategic guide to navigating the complex data landscape with confidence, ethics, and unprecedented strategic insight. About the technology: Website clicks and interactions, customer purchase history and contact data, email opens and unsubs, and other data you collect directly from your customers is pure gold for modern digital marketing. This first-party data tells you exactly who your customers are and what resonates with them. In this book, youll learn how to transition from cookies and other third-party tools toward sustainable and privacy-compliant data-driven marketing. Take a new approach to digital marketing based on transparency, relevance, and delivering real value to your audience. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9781633436367
Cantidad disponible: 1 disponibles
Imagen de archivo
First-Party Data Activation: Modernize your marketing data platform
Publicado por
Manning Publications, 2025
ISBN 10: 1633436365
ISBN 13: 9781633436367
Nuevo
Paperback / softback
Librería: THE SAINT BOOKSTORE, Southport, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback / softback. Condición: New. New copy - Usually dispatched within 2 working days. 522. Nº de ref. del artículo: B9781633436367
Gastos de envío:
EUR 13,71
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío
Cantidad disponible: 1 disponibles
Imagen del vendedor
First-Party Data Activation : Modernize Your Marketing Data Platform
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Nº de ref. del artículo: 50252687-n
Gastos de envío:
EUR 17,18
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío
Cantidad disponible: Más de 20 disponibles
Imagen de archivo
First-Party Data Activation: Modernize your marketing data platform
Publicado por
Manning Publications, 2025
ISBN 10: 1633436365
ISBN 13: 9781633436367
Nuevo
Tapa blanda
Original o primera edición
Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Calificación del vendedor: 5 de 5 estrellas
Condición: New. 2025. 1st Edition. paperback. . . . . . Nº de ref. del artículo: V9781633436367
Gastos de envío:
EUR 10,50
De Irlanda a Estados Unidos de America
Destinos, gastos y plazos de envío
Cantidad disponible: 4 disponibles