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Marketing: An Introduction - Tapa dura

 
9781632407740: Marketing: An Introduction
Tapa dura
ISBN 10: 1632407744 ISBN 13: 9781632407740
Editorial: CLANRYE INTERNATIONAL, 2019

Sinopsis

This textbook attempts to understand the multiple branches that fall under the discipline of marketing and how such concepts have practical applications. Marketing is analysing consumer perception to set and meet organizational objectives. There are four primary aspects of any marketing strategy - product, place, price and promotion. Marketing comprises the development of campaigns that target customer needs and their conception of 'quality'. The chapters in this book are compiled to enable the readers to develop a comprehensive understanding of the subject and to gain insights into the some of its unexplored aspects. Easy to comprehend language and extensive use of examples makes this book is an ideal reference text for a broad spectrum of readers.

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Editorial
CLANRYE INTERNATIONAL
Año de publicación
2019
Idioma
Inglés
ISBN 10 
1632407744
ISBN 13 
9781632407740
Encuadernación
Tapa dura
Número de páginas
204
Editor
Gupta Ankur
Contacto del fabricante
no disponible
Persona responsable
no disponible