Master the essential principles of typography and apply them with confidence across print and digital design.
Typography Essentials: 100 Design Principles for Working with Type distills the complexities of working with type into a clear, practical reference trusted by designers since 2009—now fully updated with new content and a refreshed design.
Organized into four intuitive sections—The Letter, The Word, The Paragraph, and The Page—this accessible guide breaks down 100 core principles into concise explanations paired with real-world examples from books, magazines, posters, and more. Whether you’re refining the details of letterforms or structuring complete layouts, each principle is designed to be quickly understood and immediately applied.
Inside, you’ll find guidance on:
Updated with new visuals and a redesigned layout, this edition makes it easier than ever to navigate key concepts and find the guidance you need, when you need it.
Whether you’re building a foundation in typography or sharpening your skills as a designer, Typography Essentials gives you the tools to communicate more clearly, design more effectively, and make confident typographic decisions in any project.
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Ina Saltz is an art director, designer, writer, photographer and professor (of Electronic Design and Multimedia at The City College of New York) whose areas of expertise are typography and magazine design. For over 22 years, Ina was an editorial design director at Time Magazine (International Editions), Worth Magazine, and other magazines including Golf Magazine, Golf for Women Magazine, and Worldbusiness Magazine. Ina frequently lectures on topics related to magazine design and typography, including Toronto, Atlanta, Denver, Moscow, Amsterdam and Calgary.
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Paperback. Condición: new. Paperback. Typography Essentials: 100 Design Principles for Working with Type is a practical, hands-on resource that distills and organizes the many complex issues surrounding the effective use of typography. An essential reference for designers since 2009, Typography Essentials is now completely refreshed with updated text, new graphics and photos, and a whole new look. Divided into four sections-The Letter, The Word, The Paragraph, and The Page-the text is concise, compact, and easy to reference. Each of the 100 principles, which cover all practical aspects of designing with type, has an explanation and inspiring visual examples drawn from international books, magazines, posters, and more.Typography Essentials is for designers of every medium in which type plays a major role, and is organized and designed to make the process enjoyable and entertaining, as well as instructional. This completely revised and updated version of Typography Essentials: 100 Design Principles for Working with Type is a hands-on resource, organizing the many complex choices surrounding the effective use of typography. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9781631596476
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