A Professional and Practitioner’s Guide to Public Relations Research, Measurement, and Evaluation, Third Edition - Tapa blanda

Michaelson, David; Stacks, Don W.

 
9781631577611: A Professional and Practitioner’s Guide to Public Relations Research, Measurement, and Evaluation, Third Edition
Tapa blanda
ISBN 10: 1631577611 ISBN 13: 9781631577611
Editorial: Business Expert Press, 2017

Sinopsis

Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach-one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession’s impact on the client’s return on investment in the public relations function, the measurement of social media and the use of standardized measures.

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Acerca del autor

Institute for Public Relations

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Editorial
Business Expert Press
Año de publicación
2017
Idioma
Inglés
ISBN 10 
1631577611
ISBN 13 
9781631577611
Encuadernación
Tapa blanda
Número de edición
3
Número de páginas
308
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Alemania

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9781953349163: Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation

Edición Destacada

ISBN 10:  1953349161 ISBN 13:  9781953349163
Editorial: Business Expert Press, 2017
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