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A Professional and Practitioner’s Guide to Public Relations Research, Measurement, and Evaluation - Tapa blanda

David Michaelson

 
9781631577611: A Professional and Practitioner’s Guide to Public Relations Research, Measurement, and Evaluation
Tapa blanda
ISBN 10: 1631577611 ISBN 13: 9781631577611
Editorial: Business Expert Press, 2017

Sinopsis

Public relations has evolved from a supporting role into a strategic driver of organizational success. Today’s PR professionals are expected not just to communicate-but to prove impact.This fully updated third edition equips you with the tools to do exactly that.Blending theory with real-world application, this book delivers a practical, best-practices approach to public relations research, measurement, and evaluation. You’ll learn how to select the right methods, apply them rigorously, and generate meaningful data that clearly demonstrates the effectiveness of your campaigns.Designed for working professionals and advanced students alike, this edition places a strong emphasis on accountability and outcomes-including how PR contributes to organizational goals, supports return on investment (ROI), and leverages standardized metrics in an increasingly digital and social media-driven landscape.Whether you’re refining your measurement strategy or building one from the ground up, this book provides a clear, evidence-based framework for making smarter decisions-and proving the value of your work.

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Acerca del autor

Institute for Public Relations

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Editorial
Business Expert Press
Año de publicación
2017
Idioma
Inglés
ISBN 10 
1631577611
ISBN 13 
9781631577611
Encuadernación
Tapa blanda
Número de edición
3
Número de páginas
308
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

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