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A Professional and Practitioner’s Guide to Public Relations Research, Measurement, and Evaluation - Tapa blanda
Sinopsis
Public relations has evolved from a supporting role into a strategic driver of organizational success. Today’s PR professionals are expected not just to communicate-but to prove impact.This fully updated third edition equips you with the tools to do exactly that.Blending theory with real-world application, this book delivers a practical, best-practices approach to public relations research, measurement, and evaluation. You’ll learn how to select the right methods, apply them rigorously, and generate meaningful data that clearly demonstrates the effectiveness of your campaigns.Designed for working professionals and advanced students alike, this edition places a strong emphasis on accountability and outcomes-including how PR contributes to organizational goals, supports return on investment (ROI), and leverages standardized metrics in an increasingly digital and social media-driven landscape.Whether you’re refining your measurement strategy or building one from the ground up, this book provides a clear, evidence-based framework for making smarter decisions-and proving the value of your work.
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Institute for Public Relations
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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
Publicado por
Business Expert Press, 2017
ISBN 10: 1631577611
ISBN 13: 9781631577611
Antiguo o usado
Paperback
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach-one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function, the measurement of social media and the use of standardized measures. Nº de ref. del artículo: 00099582368
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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
Publicado por
Business Expert Press, 2017
ISBN 10: 1631577611
ISBN 13: 9781631577611
Antiguo o usado
Paperback
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Fair. Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach-one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function, the measurement of social media and the use of standardized measures. Nº de ref. del artículo: 00105364287
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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
Publicado por
Business Expert Press, 2017
ISBN 10: 1631577611
ISBN 13: 9781631577611
Antiguo o usado
Tapa blanda
Librería: Ucarstore, Saint Louis, MO, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Nº de ref. del artículo: 10-08-2026_MG_1.8M_H0001KKS
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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
Publicado por
Business Expert Press, 2017
ISBN 10: 1631577611
ISBN 13: 9781631577611
Antiguo o usado
Paperback
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Nº de ref. del artículo: G1631577611I3N00
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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
Publicado por
Business Expert Press, 2017
ISBN 10: 1631577611
ISBN 13: 9781631577611
Antiguo o usado
Paperback
Librería: ThriftBooks-Reno, Reno, NV, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Nº de ref. del artículo: G1631577611I3N00
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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
Publicado por
Business Expert Press, 2017
ISBN 10: 1631577611
ISBN 13: 9781631577611
Antiguo o usado
Paperback
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Nº de ref. del artículo: G1631577611I2N00
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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
Publicado por
Business Expert Press, 2017
ISBN 10: 1631577611
ISBN 13: 9781631577611
Antiguo o usado
Paperback
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Nº de ref. del artículo: G1631577611I4N00
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Imagen de archivo
A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
Publicado por
Business Expert Press, 2017
ISBN 10: 1631577611
ISBN 13: 9781631577611
Antiguo o usado
Paperback
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Nº de ref. del artículo: G1631577611I2N00
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A Professional and Practitioners Guide to Public Relations Resea
Publicado por
Business Expert Press, 2017
ISBN 10: 1631577611
ISBN 13: 9781631577611
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Tapa blanda
Librería: Hawking Books, Edgewood, TX, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Condición: Good. Good Condition. **Has crinkling and staining** Five star seller - Buy with confidence! Nº de ref. del artículo: X1631577611X3
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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition
Publicado por
Business Expert Press (edition 3), 2017
ISBN 10: 1631577611
ISBN 13: 9781631577611
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Librería: BooksRun, Philadelphia, PA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. 3. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Nº de ref. del artículo: 1631577611-11-1
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