This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders.
Important topics such as engagement, trust, change communication, new technologies, leadership communication, ethical decision making, transparency and authenticity, and measurement are discussed.
The book concludes with predictions of the future of internal communications research, theory development, and practices.
"Sinopsis" puede pertenecer a otra edición de este libro.
Rita Linjuan Men, Assistant Professor of Public Relations at the University of Florida, USA.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Paperback. Condición: New. This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders. Important topics such as engagement, trust, change communication, new technologies, leadership communication, ethical decision making, transparency and authenticity, and measurement are discussed. The book concludes with predictions of the future of internal communications research, theory development, and practices. Nº de ref. del artículo: LU-9781631576751
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Paperback. Condición: New. This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders. Important topics such as engagement, trust, change communication, new technologies, leadership communication, ethical decision making, transparency and authenticity, and measurement are discussed. The book concludes with predictions of the future of internal communications research, theory development, and practices. Nº de ref. del artículo: LU-9781631576751
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