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Sinopsis
The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading, you will have learned how shoppers navigate the store, how they search for products, and how you can make them find the products you want them to see. You will also be able to appeal to shopper emotions through the use of colors, scents, and music, as well as make shopping memorable and fun by creating unique experiences for your shoppers. The focus is on the practical applicability of the concepts discussed, and this accessible book is firmly grounded in consumer and psychological research. At the end of each chapter, you will find several takeaway points. The book concludes with the "Store Design Cookbook," full of ready-to-serve recipes for your own store design and visual merchandising process.
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Acerca del autor
Claus Ebster, Associate professor of marketing and business administration, University of Vienna President of Market Mentor, Austria.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Store Design and Visual Merchandising, Second Edition: Creating Store Space That Encourages Buying
Publicado por
Business Expert Press, 2015
ISBN 10: 1631571125
ISBN 13: 9781631571121
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Librería: California Books, Miami, FL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Nº de ref. del artículo: I-9781631571121
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Store Design and Visual Merchandising, Second Edition: Creating Store Space That Encourages Buying
Publicado por
Business Expert Press, 2015
ISBN 10: 1631571125
ISBN 13: 9781631571121
Nuevo
Tapa blanda
Librería: Ria Christie Collections, Uxbridge, Reino Unido
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Condición: New. In. Nº de ref. del artículo: ria9781631571121_new
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Store Design and Visual Merchandising
Publicado por
Business Expert Press, US, 2015
ISBN 10: 1631571125
ISBN 13: 9781631571121
Nuevo
Paperback
Librería: Rarewaves.com UK, London, Reino Unido
Calificación del vendedor: 4 de 5 estrellas
Paperback. Condición: New. Second Edition. In an age of self service stores, saturated markets and ever more demanding customers, the careful and science driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this second edition, the interested reader will find a variety of hands on suggestions on how to optimize the design of retail stores, including new 'design recipes' in Chapter 7, and service environments to increase customer satisfaction and sales. While the focus is on the practical applicability of the concepts discussed, the book is nevertheless firmly grounded in consumer and psychological research. In this respect it is uniquely positioned vis á vis books written by artists, architects, and interior designers which lack a solid research foundation and academic journal articles, which are often inaccessible to the educated yet non specialized reader. In writing this book, the author draws on both the recent research literature and his own experience as a marketing consultant and consumer researcher. The intended audiences are marketing managers, small business owners, and MBA students. Topics covered in the book include: goals and relevance of store design; design tips derived from environmental psychology; cognitive and affective approaches to store design and visual merchandising; use of ambient factors such as music, colors and scents; creation of emotional experiences and theming. Nº de ref. del artículo: LU-9781631571121
Cantidad disponible: Más de 20 disponibles
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Store Design and Visual Merchandising
Publicado por
MP-BEP Business Expert Press, 2015
ISBN 10: 1631571125
ISBN 13: 9781631571121
Nuevo
PAP
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
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PAP. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. del artículo: L0-9781631571121
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Store Design and Visual Merchandising
Publicado por
Business Expert Press, US, 2015
ISBN 10: 1631571125
ISBN 13: 9781631571121
Nuevo
Paperback
Librería: Rarewaves USA, OSWEGO, IL, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Paperback. Condición: New. Second Edition. In an age of self service stores, saturated markets and ever more demanding customers, the careful and science driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this second edition, the interested reader will find a variety of hands on suggestions on how to optimize the design of retail stores, including new 'design recipes' in Chapter 7, and service environments to increase customer satisfaction and sales. While the focus is on the practical applicability of the concepts discussed, the book is nevertheless firmly grounded in consumer and psychological research. In this respect it is uniquely positioned vis á vis books written by artists, architects, and interior designers which lack a solid research foundation and academic journal articles, which are often inaccessible to the educated yet non specialized reader. In writing this book, the author draws on both the recent research literature and his own experience as a marketing consultant and consumer researcher. The intended audiences are marketing managers, small business owners, and MBA students. Topics covered in the book include: goals and relevance of store design; design tips derived from environmental psychology; cognitive and affective approaches to store design and visual merchandising; use of ambient factors such as music, colors and scents; creation of emotional experiences and theming. Nº de ref. del artículo: LU-9781631571121
Cantidad disponible: Más de 20 disponibles
Imagen del vendedor
Store Design and Visual Merchandising
Publicado por
Business Expert Press, US, 2015
ISBN 10: 1631571125
ISBN 13: 9781631571121
Nuevo
Paperback
Librería: Rarewaves USA United, OSWEGO, IL, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Paperback. Condición: New. Second Edition. In an age of self service stores, saturated markets and ever more demanding customers, the careful and science driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this second edition, the interested reader will find a variety of hands on suggestions on how to optimize the design of retail stores, including new 'design recipes' in Chapter 7, and service environments to increase customer satisfaction and sales. While the focus is on the practical applicability of the concepts discussed, the book is nevertheless firmly grounded in consumer and psychological research. In this respect it is uniquely positioned vis á vis books written by artists, architects, and interior designers which lack a solid research foundation and academic journal articles, which are often inaccessible to the educated yet non specialized reader. In writing this book, the author draws on both the recent research literature and his own experience as a marketing consultant and consumer researcher. The intended audiences are marketing managers, small business owners, and MBA students. Topics covered in the book include: goals and relevance of store design; design tips derived from environmental psychology; cognitive and affective approaches to store design and visual merchandising; use of ambient factors such as music, colors and scents; creation of emotional experiences and theming. Nº de ref. del artículo: LU-9781631571121
Cantidad disponible: Más de 20 disponibles
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Store Design and Visual Merchandising, Second Edition: Creating Store Space That Encourages Buying (Paperback or Softback)
Publicado por
Business Expert Press 5/3/2015, 2015
ISBN 10: 1631571125
ISBN 13: 9781631571121
Nuevo
Paperback or Softback
Librería: BargainBookStores, Grand Rapids, MI, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback or Softback. Condición: New. Store Design and Visual Merchandising, Second Edition: Creating Store Space That Encourages Buying 0.7. Book. Nº de ref. del artículo: BBS-9781631571121
Cantidad disponible: 5 disponibles
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Store Design and Visual Merchandising
Publicado por
Business Expert Press, US, 2015
ISBN 10: 1631571125
ISBN 13: 9781631571121
Nuevo
Paperback
Librería: Rarewaves.com USA, London, LONDO, Reino Unido
Calificación del vendedor: 4 de 5 estrellas
Paperback. Condición: New. Second Edition. In an age of self service stores, saturated markets and ever more demanding customers, the careful and science driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this second edition, the interested reader will find a variety of hands on suggestions on how to optimize the design of retail stores, including new 'design recipes' in Chapter 7, and service environments to increase customer satisfaction and sales. While the focus is on the practical applicability of the concepts discussed, the book is nevertheless firmly grounded in consumer and psychological research. In this respect it is uniquely positioned vis á vis books written by artists, architects, and interior designers which lack a solid research foundation and academic journal articles, which are often inaccessible to the educated yet non specialized reader. In writing this book, the author draws on both the recent research literature and his own experience as a marketing consultant and consumer researcher. The intended audiences are marketing managers, small business owners, and MBA students. Topics covered in the book include: goals and relevance of store design; design tips derived from environmental psychology; cognitive and affective approaches to store design and visual merchandising; use of ambient factors such as music, colors and scents; creation of emotional experiences and theming. Nº de ref. del artículo: LU-9781631571121
Cantidad disponible: Más de 20 disponibles
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Store Design and Visual Merchandising, Second Edition: Store Design and Visual Merchandising, Second Edition
Publicado por
Business Expert Press, 2015
ISBN 10: 1631571125
ISBN 13: 9781631571121
Nuevo
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Paperback / softback. Condición: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 318. Nº de ref. del artículo: C9781631571121
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Store Design and Visual Merchandising : Creating Store Space That Encourages Buying
Publicado por
Business Expert Press, 2015
ISBN 10: 1631571125
ISBN 13: 9781631571121
Nuevo
Tapa blanda
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
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