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Revenue Management: A Path to Increased Profits, Second Edition - Tapa blanda

Ronald Huefner

 
9781631570933: Revenue Management: A Path to Increased Profits, Second Edition
Tapa blanda
ISBN 10: 1631570935 ISBN 13: 9781631570933
Editorial: Business Expert Press, 2015

Sinopsis

This book describes the emerging field of revenue management and its applications across a broad spectrum of business activity. It recounts the history and development of revenue management and addresses the analytical tools needed to integrate revenue management into management generally and financial and accounting practice in particular. Revenue Management discusses and assesses various pricing practices and other revenue management techniques. It gives particular attention to the role of capacity analysis and the connection of revenue management to the theory of constraints. While revenue management originated in the service industries, it is now practiced across a broad spectrum of business and not-for-profit organizations. This book will be a useful guide to managers at all levels who wish to give greater consideration to the importance of revenue management in their organizations. The second edition reorganizes the presentation of the subject, adds many new examples, and concludes with a chapter on emerging issues.

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Acerca del autor

Ronald Huefner, Professor Emeritus, State University of New York at Buffalo, USA.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Business Expert Press
Año de publicación
2015
Idioma
Inglés
ISBN 10 
1631570935
ISBN 13 
9781631570933
Encuadernación
Tapa blanda
Número de edición
2
Número de páginas
190
Contacto del fabricante
no disponible
Persona responsable
no disponible