Artículos relacionados a The Seven Principles of Digital Business Strategy (Digital...

The Seven Principles of Digital Business Strategy (Digital and Social Media Marketing and Advertising Collection) - Tapa blanda

Durkin, Mark; McKeown, Niall

 
9781631570339: The Seven Principles of Digital Business Strategy (Digital and Social Media Marketing and Advertising Collection)
Tapa blanda
ISBN 10: 1631570331 ISBN 13: 9781631570339
Editorial: Business Expert Press, 2017

Sinopsis

If we are creating most of our competitive advantage at the strategic planning stage, why are we spending so little time on this and so much time on technology? This book is not about why you should digitally transform and become more strategic; it’s about how. It lays out the steps that must be taken, the data that should be used, and the decision tree to be followed. Following the principles laid out in this book allows organizational leaders, marketers, and technologists to talk at a high strategic level without getting bogged down in the tactics and delivery that consumes most of the time, attention, and activity in the modern workplace. Use the seven principles of digital business strategy to define the direction of travel for your business in today’s digital economy.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Niall McKeown, iON Company, Northern Ireland, United Kingdom.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Business Expert Press
Año de publicación
2017
Idioma
Inglés
ISBN 10 
1631570331
ISBN 13 
9781631570339
Encuadernación
Tapa blanda
Número de páginas
160
Contacto del fabricante
no disponible
Persona responsable
no disponible