Rethinking Consumer Data and Behavior (Consumer Corner: Unconventional Lessons from Consumer Behavior) - Tapa blanda

Olynk Widmar, Nicole J.; Smith, Michael L.; Robinson, Erin

 
9781626713178: Rethinking Consumer Data and Behavior (Consumer Corner: Unconventional Lessons from Consumer Behavior)
Tapa blanda
ISBN 10: 1626713170 ISBN 13: 9781626713178
Editorial: Purdue Scholarly Publishing Services, 2026

Sinopsis

Today's food and agricultural consumers are driven by more than just price―they are influenced by trust, values, and perceptions that are often difficult to measure. Rethinking Consumer Data and Behavior explores what truly shapes consumer choices and how businesses can respond effectively.

This book utilizes research on loyalty, risk, sustainability, and ethical considerations, revealing how these factors influence purchasing decisions in ways traditional data often misses. It examines consumers' willingness to pay for local and organic products, the impact of food labeling and safety messaging, and the surprising role of sensory cues such as appearance and taste. The book also addresses the behavioral economics behind decision-making and why stated intentions rarely match real-world actions.

Intended for professionals in food and agribusiness, Rethinking Consumer Data and Behavior delivers insights that go beyond the numbers, helping readers interpret consumer signals accurately and adapt strategies to keep pace with a rapidly changing market. By rethinking how we view consumer data and behavior, this book provides a roadmap for building trust, aligning values, and creating lasting connections with today's consumers.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca de los autores

Nicole J. Olynk Widmar is an agricultural economist specializing in farm businesses and consumer decision-making under uncertainty. She serves as a professor and the head of the Department of Agricultural Economics at Purdue University.

Michael L. Smith is a research scientist specializing in the human dimensions of resource use, applying cross-disciplinary methods in agricultural economics and the social sciences. He works in Purdue University’s Department of Agricultural Economics.

Erin Robinson is a communications and marketing professional with experience in agricultural business and academic research environments. As marketing manager for Purdue University’s Center for Food and Agricultural Business, she develops marketing strategies, creates content and outreach initiatives, drives brand awareness, and evaluates marketing effectiveness.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Purdue Scholarly Publishing Services
Año de publicación
2026
Idioma
Inglés
ISBN 10 
1626713170
ISBN 13 
9781626713178
Encuadernación
Tapa blanda
Número de páginas
93
Contacto del fabricante
no disponible
Persona responsable
no disponible