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Completing Capitalism: Heal Business to Heal the World (AGENCY/DISTRIBUTED) - Tapa blanda

Roche, Bruno; Jakub, Jay

 
9781626569270: Completing Capitalism: Heal Business to Heal the World (AGENCY/DISTRIBUTED)
Tapa blanda
ISBN 10: 1626569274 ISBN 13: 9781626569270
Editorial: Berrett-Koehler Publishers, 2017

Sinopsis

Two leading economists present a new model for sustainable capitalism based on the economics of mutuality.

For decades, leaders in the business world have believed that their sole responsibility is to maximize profit for shareholders. But this obsessive focus was a major cause of the abuses that nearly sunk the global economy in 2008. While books like Thomas Piketty’s Capital in the Twenty-First Century have exposed the shortcomings of financial capitalism, Completing Capitalism goes further by describing a well-developed, field-tested alternative.

In this analytically rigorous and eminently practical book, Bruno Roche and Jay Jakub offer a more complete form of capitalism, one that delivers superior financial performance precisely because it mobilizes and generates human, social, and natural capital along with financial capital. Offering practical, real-world illustrations, Roche and Jakub describe how their model has been implemented in live business pilots in Africa, Asia, and elsewhere.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Bruno Roche has been the chief economist of Mars, Inc., since 2006 and leads Catalyst, a global thought leadership capability and internal think tank for Mars, Inc., where the ideas in this book were first proposed. Roche also is part of the World Economic Forum.
Jay Jakub is the senior director of external research at Mars, Inc./Catalyst. He joined the Catalyst corporate think tank in 2007 and coleads with Roche this pioneering new business model initiative. He is also the author of Spies and Saboteurs.

De la contraportada

For the past fifty years, leaders in the business world have believed that their sole responsibility is to maximize profit for shareholders. But this obsessive focus was a major cause of the abuses that nearly sunk the global economy in 2008. In this analytically rigorous and eminently practical book, Bruno Roche and Jay Jakub offer a more complete form of capitalism, one that delivers superior financial performance precisely because it mobilizes and generates human, social, and natural capital along with financial capital. They describe how the model has been implemented in live business pilots in Africa, Asia, and elsewhere. Recent high-profile books like Capital in the Twenty-First Century have exposed financial capitalism's shortcomings, but this book goes far beyond by describing a well-developed, field-tested alternative.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Berrett-Koehler Publishers
Año de publicación
2017
Idioma
Inglés
ISBN 10 
1626569274
ISBN 13 
9781626569270
Encuadernación
Tapa blanda
Número de páginas
200
Contacto del fabricante
no disponible
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