Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant - Tapa dura

Kim, W. Chan; Mauborgne, Renee A.

 
9781625274496: Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
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ISBN 10: 1625274491 ISBN 13: 9781625274496
Editorial: Harvard Business School Publishing, 2015

Sinopsis

A global phenomenon now published in a record 44 languages. Over 3.5 million copies sold. A bestseller across five continents.

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Acerca del autor

W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of the recently released USA Today bestseller, Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs; the over 4-million copy global bestseller Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written; and The New York Times and #1 Wall Street Journal bestseller, Blue Ocean Shift. Blue Ocean Strategy is being published in a record-breaking 49 languages and is a bestseller across five continents. In 2023, on its 100th anniversary, HBR honored Kim and Mauborgne as two of its four most influential authors for their contribution to management research and ideas. In 2019 they were also named the most influential management thinkers in the world by Thinkers50. They are the founders of the Blue Ocean Global Network. For more on these authors and their new book, BEYOND DISRUPTION, see blueoceanstrategy.com.

De la contraportada

A global phenomenon now published in a record 44 languages. Over 3.5 million copies sold. A bestseller across five continents.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Harvard Business School Publishing
Año de publicación
2015
Idioma
Inglés
ISBN 10 
1625274491
ISBN 13 
9781625274496
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
320
Contacto del fabricante
Van Ditmar Boeken, VDB Sales
sales@vanditmar.nl

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Utrecht
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Holanda

Otras ediciones populares con el mismo título

9781591396192: Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant

Edición Destacada

ISBN 10:  1591396190 ISBN 13:  9781591396192
Editorial: Harvard Business Review Press, 2005
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