Artículos relacionados a The Messenger is the Message: How to Mobilize Customers...

The Messenger is the Message: How to Mobilize Customers and Unleash the Power of Advocate Marketing - Tapa blanda

Organ, Mark; Zenyk, Deena

 
9781619617360: The Messenger is the Message: How to Mobilize Customers and Unleash the Power of Advocate Marketing
Tapa blanda
ISBN 10: 1619617366 ISBN 13: 9781619617360
Editorial: Lioncrest Publishing, 2017

Sinopsis

Consider your last big purchase: What influenced your decision? A paid advertisement? A polished press release? A celebrity Twitter endorsement? A marketing email? A product webpage? Probably not. More than likely, you listened to someone you know and trust. An authentic voice with relevant experience is the most convincing proponent when we're considering a new product or company. That is the power of an advocate. In an age of complete transparency, buyers are no longer swayed by traditional sales and marketing tactics. Instead, they want to be guided by the advice of trusted peers. Advocate Marketing powers the progress of some of today’s most exciting and successful organizations. Based on their pioneering experience with companies ranging from small startups to global multinationals, Mark Organ and Deena Zenyk’s insights will show you how to discover, nurture and mobilize your most enthusiastic advocates to benefit your company and your career. The Messenger is The Message is your complete blueprint for building a powerful, always-on community of authentic advocates, the most effective system for efficient growth in today’s social web era.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Mark Organ is the founder and CEO of Influitive, a provider of solutions to help companies discover, nurture, and mobilize their advocates. Mark has been an innovator in marketing processes and technology for more than seventeen years as the founding CEO of marketing automation pioneer Eloqua, and he is a go-to-market consultant for software-as-service companies in North America and Asia. With a background in neurosciences and a passion for applied psychology, Mark is a dynamic writer with a unique vision for a more human approach to marketing. Deena Zenyk is a Principal Strategic Consultant who, with more than 10 years' experience in advocate marketing, is a world-leading expert and pioneer in advocate marketing. Her guiding professional principle is to make leading-edge marketing philosophies and practices accessible and actionable for the everyday marketer.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Lioncrest Publishing
Año de publicación
2017
Idioma
Inglés
ISBN 10 
1619617366
ISBN 13 
9781619617360
Encuadernación
Tapa blanda
Número de páginas
244
Contacto del fabricante
Manufactured by Amazon on behalf of the author
https://www.amazon.es/hz/contact-us

c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy
Luxembourg
L-1855
Luxemburgo