Sales Dynamics: Thinking Outside the Box (Management Science - Theory and Applications) - Tapa dura

Rajagopal Ph.D.

 
9781617287763: Sales Dynamics: Thinking Outside the Box (Management Science - Theory and Applications)
Tapa dura
ISBN 10: 1617287768 ISBN 13: 9781617287763
Editorial: Nova Science Publishers Inc, 2011

Sinopsis

In a competitive marketplace, selling is performed using scientific methods of product presentation, advertising and various approaches drawn to ease the customer into confidence. A firm begins to sell its products in a competitive marketplace and thrives continuously on acquiring new customers, launches new product lines or services in order to gain competitive advantage, retain the existing customers, enhance customer value, and gain competitive lead in the market. To compete in a dynamic and interactive marketplace environment, firms must transform their focus from just selling the products and services by adding sales management in order to maximise customer lifetime value and encourage repeat sales. This book examines sales dynamics and how the new generation sales management strategies need to be focused not only on enhancing the volume of sales, but also serve customers for generating long-term customer loyalty.

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Acerca del autor

Rajagopal, Ph.D. is a Professor and National Researcher, EGADE Business School, Tecnologico de Monterrey, Mexico City, Mexico.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Nova Science Publishers Inc
Año de publicación
2011
Idioma
Inglés
ISBN 10 
1617287768
ISBN 13 
9781617287763
Encuadernación
Tapa dura
Número de páginas
328
Contacto del fabricante
no disponible
Persona responsable
no disponible