Best-known for his corporate brand logos and art direction, Paul Rand (1914–1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a strict design form in his work for corporate clients was balanced by a playful side , captured in this spirited collection of literal (and figural) back-of-the-envelope sketches, doodles, notes, and imaginative sparks that later found their full form in his children’s books, logos, and personal work.
"Sinopsis" puede pertenecer a otra edición de este libro.
Steven Heller is the foremost expert on Paul Rand. He was an art director at the New York Times, where he now writes the Visuals column, and currently serves as co-chair of the MFA Design Department at the School of Visual Arts in New York.
Best-known for his corporate brand logos and art direction, Paul Rand (1914–1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a strict design form in his work for corporate clients was balanced by a playful side , captured in this spirited collection of literal (and figural) back-of-the-envelope sketches, doodles, notes, and imaginative sparks that later found their full form in his children’s books, logos, and personal work.
"Sobre este título" puede pertenecer a otra edición de este libro.
EUR 3,43 gastos de envío en Estados Unidos de America
Destinos, gastos y plazos de envíoEUR 3,43 gastos de envío en Estados Unidos de America
Destinos, gastos y plazos de envíoLibrería: Bookoutlet1, Easley, SC, Estados Unidos de America
Condición: Very Good. Great shape! Has a publisher remainder mark. hardcover Used - Very Good 2019. Nº de ref. del artículo: IM-10138351
Cantidad disponible: 4 disponibles
Librería: Arroway Books, Narberth, PA, Estados Unidos de America
hardcover. Condición: New. New. Nº de ref. del artículo: 202963
Cantidad disponible: 3 disponibles
Librería: Hennessey + Ingalls, Los Angeles, CA, Estados Unidos de America
Hardcover. Condición: New. Best-known for his corporate brand logos and art direction, Paul Rand (1914-1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a strict design form in his work for corporate clients was balanced by a playful side, captured in this spirited collection of literal (and figural) back-of-the-envelope sketches, doodles, notes, and imaginative sparks that later found their full form in his children's books, logos, and personal work. BEAUTIFUL COPY!!! Nº de ref. del artículo: 318272
Cantidad disponible: 1 disponibles
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR011726096
Cantidad disponible: 1 disponibles
Librería: Revaluation Books, Exeter, Reino Unido
Hardcover. Condición: Brand New. 144 pages. 8.25x5.25x0.75 inches. In Stock. Nº de ref. del artículo: 1616898593
Cantidad disponible: 1 disponibles
Librería: medimops, Berlin, Alemania
Condición: as new. Wie neu/Like new. Nº de ref. del artículo: M01616898593-N
Cantidad disponible: 1 disponibles