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"Ed Malthouse is one of the bright lights in marketing thought leadership. His insights are always useful, practical, and clear. This book is no exception. It offers real 'tools you can use' to best manage the most valuable asset of any company: customers. This book provides a comprehensive yet practical way to best use customer information to better manage customer value to enhance firm profitability." -- Timothy Keiningham, Global Chief Strategy Officer and EVP "Ipsos Loyalty"
"This book explains the technical details of the methods in a systematic and logical way, while being relevant to real applications in database marketing. The SAS code enables one to execute the methods fairly easily. I have implemented several of Professor Malthouse's techniques, with excellent results." -- Dr. Mike Jacobs "SVP Segmentation Solutions, IXI Services, Equifax"
Reseña del editor
Help your organization determine the value of its customer relationships with Segmentation and Lifetime Value Models Using SAS. This book contains a wealth of information that will help you perform analyses to identify your customers and make informed marketing investments. It answers core questions on customer relationship management (CRM) and provides an overall framework for thinking about CRM and offering real-world examples across a variety of industries. Edward C. Malthouse introduces you to a number of useful models, ranging from simple to more complicated examples, and discusses their applications. You'll learn about segmentation models for identifying groups of customers and about lifetime value models for estimating the future value of the segments. You'll learn how to prepare data and estimate models using Base SAS, SAS/STAT, SAS/IML, and SQL. Marketing analysts, CRM analysts, database managers, and anyone looking to address the challenges of allocating marketing resources to different customer groups will benefit from the concepts and exercises in this book. Analysts will learn how to approach unique business problems. Managers will gain a sense of what's possible and what to ask of their analytics departments.
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- EditorialSAS Institute
- Año de publicación2013
- ISBN 10 1612906966
- ISBN 13 9781612906966
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de páginas182
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EUR 9,00 gastos de envío desde Alemania a Estados Unidos de America
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Segmentation and Lifetime Value Models Using SAS
Publicado por
SAS Institute, 2013
ISBN 10: 1612906966
ISBN 13: 9781612906966
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Tapa blanda
Librería: medimops, Berlin, Alemania
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Segmentation and Lifetime Value Models Using SAS
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Paperback. Condición: new. Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks. Nº de ref. del artículo: Scanned1612906966
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Imagen de archivo
Segmentation and Lifetime Value Models Using SAS
Publicado por
SAS Institute, 2013
ISBN 10: 1612906966
ISBN 13: 9781612906966
Antiguo o usado
Paperback
Librería: Mispah books, Redhill, SURRE, Reino Unido
Calificación del vendedor: 4 de 5 estrellas
Paperback. Condición: Very Good. Very Good. book. Nº de ref. del artículo: ERICA82916129069664
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