Artículos relacionados a Crash Course in Marketing for Libraries

Crash Course in Marketing for Libraries - Tapa blanda

Alman, Susan W.

 
9781610698702: Crash Course in Marketing for Libraries
Tapa blanda
ISBN 10: 1610698703 ISBN 13: 9781610698702
Editorial: Libraries Unlimited, 2014

Sinopsis

Explains effective marketing strategies and identifies the tools needed to boost the visibility and increase the use of your library in the community.

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Acerca del autor

Susan Webreck Alman has been interested in Interpersonal Communication for Librarians [Library Marketing, PR and Advocacy] for two decades. She teaches communication [marketing] courses to graduate students in library and information science on a regular basis. Her students are enthusiastic about her expertise and teaching style. Sue received degrees (MLS and PhD) from the University of Pittsburgh. Her career has included public service and administrative posts in libraries, and teaching at the University of Michigan. Currently, she is the director of Distance Education Services and Outreach at the University of Pittsburgh and adjunct faculty at San Jose State University.

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Editorial
Libraries Unlimited
Año de publicación
2014
Idioma
Inglés
ISBN 10 
1610698703
ISBN 13 
9781610698702
Encuadernación
Tapa blanda
Número de edición
2
Número de páginas
216
Contacto del fabricante
no disponible
Persona responsable
GPSR Kontakt
gpsr@libri.de

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