The value of intangible assets has become increasingly prominent in recent years, in spite of the difficulties involved in the identification, measurement and financial valuation of intangibles. Identifying, Measuring, and Valuing Knowledge-Based Intangible Assets: New Perspectives highlights the importance of intangible resources in business management, the need for a strategic analysis that enables them to be identified and assessed, and solutions to these challenges. Aimed at executives, practitioners, academics and students, this book demonstrates new models and methods that allow progress to be made on the task of intangibles management, which is the fundamental source of wealth in the knowledge economy.
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Identifying, measuring, and valuing knowledge-based intangible assets: new perspectives highlights the importance of intangible resources in business management, the need for a strategic analysis that enables them to be identified and assessed, and solutions to these challenges. Aimed at executives, practitioners, academics and students, this book demonstrates new models and methods that allow progress to be made on the task of intangibles management, which is the fundamental source of wealth in the knowledge economy.
The main scope of the book is to highlight the importance of intangible resources in business management, evidenced in their measurement and financial valuation, and the need for a strategic analysis that enables them to be identified and then assessed--Provided by publisher.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Gebunden. Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Highlighting the importance of intangible resources in business management, the need for a strategic analysis that enables them to be identified, and solutions to these challenges, this book demonstrates new models and methods that allow progress to be made. Nº de ref. del artículo: 4243110
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Buch. Condición: Neu. Identifying, Measuring, and Valuing Knowledge-Based Intangible Assets | New Perspectives | Belen Vallejo-Alonso (u. a.) | Buch | Gebunden | Englisch | 2010 | Business Science Reference | EAN 9781609600549 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. Nº de ref. del artículo: 101100227
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