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Exploiting Fandom: How the Media Industry Seeks to Manipulate Fans - Tapa blanda

Stanfill, Mel

 
9781609386238: Exploiting Fandom: How the Media Industry Seeks to Manipulate Fans
Tapa blanda
ISBN 10: 160938623X ISBN 13: 9781609386238
Editorial: University of Iowa Press, 2019

Sinopsis

As more and more fans rush online to share their thoughts on their favorite shows or video games, they might feel like the process of providing feedback is empowering. However, as fan studies scholar Mel Stanfill argues, these industry invitations for fan participation indicate not greater fan power but rather greater fan usefulness. Stanfill's argument, controversial to some in the field, compares the “domestication of fandom” to the domestication of livestock, contending that, just as livestock are bred bigger and more docile as they are domesticated, so, too, are fans as the entertainment industry seeks to cultivate a fan base that is both more useful and more controllable.

By bringing industry studies and fan studies into the conversation, Stanfill looks closely at just who exactly the industry considers “proper fans” in terms of race, gender, age, and sexuality, and interrogates how digital media have influenced consumption, ultimately finding that the invitation to participate is really an incitement to consume in circumscribed, industry-useful ways.

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Acerca del autor

Mel Stanfill is assistant professor with appointments in texts and technology and games and interactive media at the University of Central Florida.

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Editorial
University of Iowa Press
Año de publicación
2019
Idioma
Inglés
ISBN 10 
160938623X
ISBN 13 
9781609386238
Encuadernación
Tapa blanda
Número de páginas
262
Contacto del fabricante
no disponible
Persona responsable
no disponible