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Sinopsis
A pile of wooden bricks launches this business adventure -- full of insights into inventions branding, and market-ing -- from the creator of Jenga, one of the world's most popular games. Leverages the world-wide popularity of the Jenga brand: The millions of readers who have played the game of Jenga will be drawn to this previously untold story of its creation and its creator, and business readers will want to know the secret behind launching one of the best-known brands in the world. Introduces a fascinating personality: An English expatriate born and raised in Africa, a phenomenally successful woman in the male-dominated toy business, and an unorthodox risk taker who thrives on adventure, the author has a style, grace, and free-flowing intellect that will appeal to readers around the globe. From an idea to a brand: Readers will make enlightening connec-tions to their own business experiences as they learn how certain ideas make their way from an inventor's brain to retail shelves world-wide. The book offers an entertaining story filled with true business lessons and hilarious anecdotes, demonstrates the creativity and resolve required to make a unique idea work.
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Acerca del autor
Leslie Scott is a professional game designer, entrepre-neur, and the founder of Oxford Games. In a career spanning over twenty-five years in the toy and gift busi-ness, Scott has designed, published, and marketed some forty games. Her portfolio includes the phenomenally successful Jenga and the perennial favourites Ex Libris, Anagram, and Bookworm. Born in Dar es Salaam, Tanzania, Scott grew up in Kenya, Sierra Leone, and Ghana. She now lives in Oxford, England, and Lai-kipia, Kenya, with her husband and their two children.
De la contraportada
Millions have played the game Jenga, but few know the surprising story of the woman who created the game. From cattle ranches in Africa to the royal tennis courts in London, the story of Leslie Scott and Jenga weaves an adventurous tale of personal triumph and business success with keen insights into the secrets behind launching one of the best-known brands in the world.An English expatriate born and raised in Africa, Scott became a phenomenally successful woman in the male-dominated toy business through relentless curiosity and tenacious belief. Her unconventional path to success was driven by her unorthodox approach, her penchant for risk, and her passion for adventure. Along the way, she came to understand how certain ideas transform themselves into successful products. Through expert storytelling, Scott illuminates basic business concepts with unconventional linkages from explaining what African cattle and medieval heraldry can teach us about branding to discovering the keys to market differentiation by examining a coral reef.Scott entertains with style, grace, and free-flowing intellect. Enter a fascinating world of creative success, practical business lessons, and hilarious but true stories.
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- EditorialGreenleaf Book Group LLC
- Año de publicación2009
- ISBN 10 1608320022
- ISBN 13 9781608320028
- EncuadernaciónTapa dura
- IdiomaInglés
- Número de páginas238
- Contacto del fabricanteno disponible
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About Jenga: The Remarkable Business of Creating a Game that Became a
Publicado por
Greenleaf Book Group Llc, 2009
ISBN 10: 1608320022
ISBN 13: 9781608320028
Antiguo o usado
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Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR002006986
Cantidad disponible: 1 disponibles
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About Jenga: The Remarkable Business of Creating a Game that Became a Household Name
Publicado por
Greenleaf Book Group Llc, 2009
ISBN 10: 1608320022
ISBN 13: 9781608320028
Antiguo o usado
Tapa dura
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.15. Nº de ref. del artículo: G1608320022I4N00
Cantidad disponible: 1 disponibles
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About Jenga: The Remarkable Business of Creating a Game that Became a Household Name
Publicado por
Greenleaf Book Group Llc, 2009
ISBN 10: 1608320022
ISBN 13: 9781608320028
Antiguo o usado
Tapa dura
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.15. Nº de ref. del artículo: G1608320022I4N00
Cantidad disponible: 1 disponibles
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About Jenga : The Remarkable Business of Creating a Game That Became a Household Name
Publicado por
Greenleaf Book Group, 2009
ISBN 10: 1608320022
ISBN 13: 9781608320028
Antiguo o usado
Tapa dura
Librería: Better World Books: West, Reno, NV, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 3792850-75
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About Jenga: The Remarkable Business of Creating a Game that Became a Household Name
Publicado por
Greenleaf Book Group Press, 2009
ISBN 10: 1608320022
ISBN 13: 9781608320028
Antiguo o usado
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Librería: West Coast Bookseller, Moorpark, CA, Estados Unidos de America
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hardcover. Inscribed by the author. New boo. Nº de ref. del artículo: G3-414yz
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About Jenga: The Remarkable Business of Creating a Game that Became a Household Name
Publicado por
Greenleaf Book Group Llc, 2009
ISBN 10: 1608320022
ISBN 13: 9781608320028
Antiguo o usado
Tapa dura
Librería: Goodwill of Greater Milwaukee and Chicago, Racine, WI, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: good. Book is considered to be in good or better condition. The actual cover image may not match the stock photo. Hard cover books may show signs of wear on the spine, cover or dust jacket. Paperback book may show signs of wear on spine or cover as well as having a slight bend, curve or creasing to it. Book should have minimal to no writing inside and no highlighting. Pages should be free of tears or creasing. Stickers should not be present on cover or elsewhere, and any CD or DVD expected with the book is included. Book is not a former library copy. Nº de ref. del artículo: SEWV.1608320022.G
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About Jenga The Remarkable Bus
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Greenleaf Book Group Press, 2009
ISBN 10: 1608320022
ISBN 13: 9781608320028
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Librería: SecondSale, Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Nº de ref. del artículo: 00073512107
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About Jenga: The Remarkable Business of Creating a Game that Became a Household Name
Publicado por
Greenleaf Book Group, 2010
ISBN 10: 1608320022
ISBN 13: 9781608320028
Antiguo o usado
Tapa dura
Original o primera edición
Librería: OUT-OF-THE-WAY BOOKS, North Adams, MI, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Hardcover. Condición: Near Fine. Estado de la sobrecubierta: Near Fine. 1st Edition. Near fine hard cover edition with near fine dust jacket. 1st Edition. 1st Printing. Clean. Tight binding. 238 pages. Nº de ref. del artículo: 006699
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About Jenga: The Remarkable Business of Creating a Game that Became a Household Name
Publicado por
Greenleaf Book Group Press, USA, 2009
ISBN 10: 1608320022
ISBN 13: 9781608320028
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Librería: SAVERY BOOKS, Brighton, East Sussex, Reino Unido
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Hardcover. Condición: Very Good. Estado de la sobrecubierta: Very Good. HARDBACK IN JACKET. Clean & tight. No inscriptions. Flat pages. Jacket is now under clear removable covers. Dispatched ROYAL MAIL FIRST CLASS with TRACKING next working day or sooner securely boxed in cardboard. ref 501.3. Nº de ref. del artículo: 041902
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Imagen de archivo
About Jenga: The Remarkable Business of Creating a Game that Became a Household Name
Publicado por
Greenleaf Book Group Press, 2009
ISBN 10: 1608320022
ISBN 13: 9781608320028
Antiguo o usado
Tapa dura
Original o primera edición
Ejemplar firmado
Librería: Bookensteins, Las Vegas, NV, Estados Unidos de America
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Hardcover. Condición: Near Fine. Estado de la sobrecubierta: Near Fine. 1st Edition. Inscribed and dated by the Author on the FFEP. Front top right corner of the dust jacket is slightly bumped. Book pages are clean with no marks or page folds. Bookseller Inventory BS/BS7419 062019. Signed by Author(s). Nº de ref. del artículo: 007419
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