42 Rules of Product Management (2nd Edition): Learn the Rules of Product Management from Leading Experts Around the World - Tapa blanda

Lawley, Brian; Cohen, Greg

 
9781607730842: 42 Rules of Product Management (2nd Edition): Learn the Rules of Product Management from Leading Experts Around the World
Tapa blanda
ISBN 10: 1607730847 ISBN 13: 9781607730842
Editorial: Super Star Press, 2012

Sinopsis

’42 Rules of Product Management (2nd Edition)’ is a collection of product management wisdom from forty experts from around the world. The goal of this book is to expose you to the wisdom and knowledge from a group of the world’s leading product management experts. Among the contributors, there are leading authors, professors, CEOs and vice presidents, bloggers, consultants, trainers, and even a few salespeople and engineers. In total, there are over five centuries of collected wisdom represented here.

The contributors each share one rule they think is critical to succeed in product management based on their hands-on product management and product marketing experience with companies such as Apple, eBay, Intuit, SAP, and Yahoo!.

Packed with pearls of product management wisdom, this book has something for everyone. You will learn:

  • How to focus on market needs, not just individual requests
  • How to clarify your product positioning before your next big decision
  • How to align your product strategy with company strategy -- and then sell it
  • Why agility is the key to product management success
  • Why great execution trumps a great product idea
Best of all, it was written with the busy product manager in mind. Each rule is kept to two pages and designed to stand-on its own. The rules can be read in any order. In less than five minutes a day, you can learn from forty of the best product managers in the world. Whether you are a seasoned and experienced product manager or are just starting out, the ’42 Rules of Product Management (2nd Edition)’ will help you lead with greater effectiveness and influence.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

'42 Rules of Product Management (2nd Edition)' is a collection of product management wisdom from forty experts from around the world. The goal of this book is to expose you to the wisdom and knowledge from a group of the world's leading product management experts. Among the contributors, there are leading authors, professors, CEOs and vice presidents, bloggers, consultants, trainers, and even a few salespeople and engineers. In total, there are over five centuries of collected wisdom represented here.

The contributors each share one rule they think is critical to succeed in product management based on their hands-on product management and product marketing experience with companies such as Apple, eBay, Intuit, SAP, and Yahoo!.

Packed with pearls of product management wisdom, this book has something for everyone. You will learn:

  • How to focus on market needs, not just individual requests
  • How to clarify your product positioning before your next big decision
  • How to align your product strategy with company strategy -- and then sell it
  • Why agility is the key to product management success
  • Why great execution trumps a great product idea
Best of all, it was written with the busy product manager in mind. Each rule is kept to two pages and designed to stand-on its own. The rules can be read in any order. In less than five minutes a day, you can learn from forty of the best product managers in the world. Whether you are a seasoned and experienced product manager or are just starting out, the '42 Rules of Product Management (2nd Edition)' will help you lead with greater effectiveness and influence.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Super Star Press
Año de publicación
2012
Idioma
Inglés
ISBN 10 
1607730847
ISBN 13 
9781607730842
Encuadernación
Tapa blanda
Número de edición
2
Número de páginas
124
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9781607730910: 42 Rules of Product Management (2nd Edition): Learn the Rules of Product Management from Leading Experts around the World

Edición Destacada

ISBN 10:  160773091X ISBN 13:  9781607730910
Editorial: Super Star Press, 2013
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