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42 Rules of Product Management (2nd Edition): Learn the Rules of Product Management from Leading Experts Around the World - Tapa blanda
Sinopsis
'42 Rules of Product Management (2nd Edition)' is a collection of product management wisdom from forty experts from around the world. The goal of this book is to expose you to the wisdom and knowledge from a group of the world's leading product management experts. Among the contributors, there are leading authors, professors, CEOs and vice presidents, bloggers, consultants, trainers, and even a few salespeople and engineers. In total, there are over five centuries of collected wisdom represented here.
The contributors each share one rule they think is critical to succeed in product management based on their hands-on product management and product marketing experience with companies such as Apple, eBay, Intuit, SAP, and Yahoo!.
Packed with pearls of product management wisdom, this book has something for everyone. You will learn:
- How to focus on market needs, not just individual requests
- How to clarify your product positioning before your next big decision
- How to align your product strategy with company strategy -- and then sell it
- Why agility is the key to product management success
- Why great execution trumps a great product idea
"Sinopsis" puede pertenecer a otra edición de este libro.
Reseña del editor
'42 Rules of Product Management (2nd Edition)' is a collection of product management wisdom from forty experts from around the world. The goal of this book is to expose you to the wisdom and knowledge from a group of the world's leading product management experts. Among the contributors, there are leading authors, professors, CEOs and vice presidents, bloggers, consultants, trainers, and even a few salespeople and engineers. In total, there are over five centuries of collected wisdom represented here.
The contributors each share one rule they think is critical to succeed in product management based on their hands-on product management and product marketing experience with companies such as Apple, eBay, Intuit, SAP, and Yahoo!.
Packed with pearls of product management wisdom, this book has something for everyone. You will learn:
- How to focus on market needs, not just individual requests
- How to clarify your product positioning before your next big decision
- How to align your product strategy with company strategy -- and then sell it
- Why agility is the key to product management success
- Why great execution trumps a great product idea
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialSuper Star Press
- Año de publicación2012
- ISBN 10 1607730847
- ISBN 13 9781607730842
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de edición2
- Número de páginas124
- Contacto del fabricanteno disponible
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42 Rules of Product Management (2nd Edition): Learn the Rules of Product Management from Leading Experts Around the World
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Super Star Press, 2012
ISBN 10: 1607730847
ISBN 13: 9781607730842
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42 Rules of Product Management 2nd Edition Learn the Rules of Product Management from Leading Experts Around the World
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42 Rules of Product Management (2nd Edition): Learn the Rules of Product Management from Leading Experts Around the World
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42 Rules of Product Management (2nd Edition): Learn the Rules of Product Management from Leading Experts Around the World
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42 Rules of Product Management (2nd Edition): Learn the Rules of Product Management from Leading Experts Around the World
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Super Star Press 2012-11-21, 2012
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42 Rules of Product Management (2nd Edition): Learn the Rules of Product Management from Leading Experts Around the World (Paperback or Softback)
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42 RULES OF PRODUCT MANAGEMENT (English)
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