"Sinopsis" puede pertenecer a otra edición de este libro.
Updates to the second edition include new chapters that introduce some new and advanced analytic techniques that can be valuable in many customer segmentation applications. In addition, the book contains a new section on using the Imputation node in SAS Enterprise Miner to accomplish missing data imputation. Also included are business insights and motivations for selection settings and analytical decisions on many of the examples included in this second edition.
This straightforward guide will appeal to anyone who seeks to better understand customers or prospective customers. Additionally, professors and students will find the book well suited for a business data mining analytics course in an MBA program or related course of study. You should understand basic statistics, but no prior knowledge of data mining or SAS Enterprise Miner is required.
"Sobre este título" puede pertenecer a otra edición de este libro.
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