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ME 2.0. Revised And Updated Edition: 4 Steps to Building Your Future - Tapa blanda

Schawbel, Dan

 
9781607147121: ME 2.0. Revised And Updated Edition: 4 Steps to Building Your Future
Tapa blanda
ISBN 10: 1607147122 ISBN 13: 9781607147121
Editorial: Simon And Schu USA, 2010

Sinopsis

Me 2.0 shows job seekers and established professionals alike how to leverage the power of online media for personal empowerment and career success.


“The business world is changing and what Dan Schawbel has captured in this book is the pulse of the changing branding market.”
- Gary Vaynerchuk, best-selling author of Crush It

There is no job security anymore, which means that the way we manage our careers has forever changed. Now, everyone in the world is your competition and the single greatest differentiator you have is your personal brand. With social media tools, blogs, and mobile applications, there are endless opportunities to become known and connect with other people.

In Me 2.0, personal branding expert Dan Schawbel gives you all the tools you need for building a powerful personal brand that WILL give you a competitive advantage in the marketplace, including:

· A 4-step process for discovering, creating, communicating and maintaining your personal brand.

· How to use all the latest social media tools, including video, blogs, and social networks for job search and career development.

· The secrets to networking effectively – both online and offline.

· Proven branding advice from industry experts and insiders.

Whether you’re looking for your first big job, want to climb the corporate ladder, or are eager to jumpstart your own business venture, Me 2.0 will help you achieve lasting success!

What’s new in the revised edition of Me 2.0 

  • NEW case studies, from people of all generations, on how they’ve used social media to become well-known brands.
  • NEW chapter on how to use the top social networks, including Facebook, LinkedIn, and Twitter, for job searching, with real success stories.
  • NEW insight on how to turn your passion into a business through the personal branding process.
  • NEW tools you can use to network professionally and grow your presence, including Google Buzz, mobile branding, and location-based social networking.
  • NEW research, examples, and more resources that will support your online brand campaign.

 

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Dan Schawbel is the Managing Partner of Millennial Branding, LLC, and the leading authority on personal branding. His award winning blog, PersonalBrandingBlog.com, is syndicated by major networks such as Reuters and Fox Business, was named the #1 job blog by Careerbuilder, and is a top 30 AdAge marketing blog. Dan is also the publisher of Personal Branding Magazine, a syndicated columnist for Metro US, and the youngest columnist at BusinessWeek. He’s been featured in more than 150 media outlets, including The New York Times, The Wall Street Journal, CBS, Fox, ABC News, NPR, USA Today and Details Magazine. Dan is a keynote speaker at colleges and universities, such as Harvard and MIT, and at major companies, such as Time Warner and CitiGroup. He helps both individuals and companies with creative branding solutions.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Simon And Schu USA
Año de publicación
2010
Idioma
Inglés
ISBN 10 
1607147122
ISBN 13 
9781607147121
Encuadernación
Tapa blanda
Número de páginas
288
Contacto del fabricante
no disponible
Persona responsable
no disponible