Marketing and Management Models: A Guide to Understanding and Using Business Models (UK PROFESSIONAL BUSINESS Management / Business) - Tapa blanda

Libro 11 de 13: Marketing Strategy Collection

Strong, Helen

 
9781606499627: Marketing and Management Models: A Guide to Understanding and Using Business Models (UK PROFESSIONAL BUSINESS Management / Business)
Tapa blanda
ISBN 10: 1606499629 ISBN 13: 9781606499627
Editorial: Business Expert Press, 2014

Sinopsis

Modern business practice, especially in the field ofmarketing, depends on the integration of creative andanalytical thinking. One of the tools in this process isthe use of management models to guide business decisions.However, the inherent power of the models is onlyreleased when the people applying them have the abilityto gather relevant information and interpret the relationshipsbetween the variables in the model.This book examines the role of some of the most popularmanagement models and will help you determinewhen they should be applied. In addition, it suggestswhich models may be relevant and, more importantly,identifies the type of information needed to implementthem; and also reduces the complexity of these modelsthrough a logical and systematic approach. Models recognizethe impact of globalization, technology, systemsthinking, and the need for an integrated approach instrategicmarketing. You’ll find new ones dealing withconsumer engagement, gamification, supply chain management,and cultural integration.If you’re a student of business and marketing, a juniormarket researcher, or a manager responsible for the preparationof strategic analyses prior to problem-solving andplanning sessions, this book is for you!

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Acerca del autor

Yvonne Helen Strong, Consultant/Lecturer, South Africa.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Business Expert Press
Año de publicación
2014
Idioma
Inglés
ISBN 10 
1606499629
ISBN 13 
9781606499627
Encuadernación
Tapa blanda
Número de páginas
256
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

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