Effective Advertising Strategies for Your Business (UK PROFESSIONAL BUSINESS Management / Business) - Tapa blanda

Li, Cong

 
9781606498682: Effective Advertising Strategies for Your Business (UK PROFESSIONAL BUSINESS Management / Business)
Tapa blanda
ISBN 10: 1606498681 ISBN 13: 9781606498682
Editorial: Business Expert Press, 2014

Sinopsis

As the media landscape has evolved over the past fewyears, especially with the emergence of interactive andsocial media, the philosophy of advertising is significantlychanging. Most businesses realize that the dayswhen they relied on three national networks (ABC, NBC,and CBS) and a few national newspapers to advertise aregone; thus, they begin to find alternatives to standardizedadvertising. Many of them begin to adopt moreindividualized advertising approaches, empowered byInternet technologies.This book outlines three fundamental strategies of advertising:standardized, targeted, and individualized. Itdescribes each strategy in detail and discusses the prosand cons of each. The importance of collecting consumerinsights and incorporating those insights into advertisingmessages are also highlighted. Although a few high-technologycompanies, such as Google, Facebook, andAmazon, are showing success in delivering individualizedadvertising messages to consumers, this approach (includingboth personalization and customization) is not suitablefor all businesses. No single strategy is absolutely moreeffective than the others; however, inside you are given areal strategy based on a scrutiny of the value proposition ofthe business and expectations of consumers.

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Acerca del autor

University of Miami

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Business Expert Press
Año de publicación
2014
Idioma
Inglés
ISBN 10 
1606498681
ISBN 13 
9781606498682
Encuadernación
Tapa blanda
Número de páginas
134
Contacto del fabricante
no disponible
Persona responsable
no disponible