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Herding Cats: A Strategic Approach to Social Media Marketing (UK PROFESSIONAL BUSINESS Management / Business) - Tapa blanda

Rohm, Andrew; Rohm, Andy; Weiss, Michael

 
9781606498385: Herding Cats: A Strategic Approach to Social Media Marketing (UK PROFESSIONAL BUSINESS Management / Business)
Tapa blanda
ISBN 10: 160649838X ISBN 13: 9781606498385
Editorial: Business Expert Press, 2014

Sinopsis

One of the top marketing challenges that marketing managersand executives face today is to better understand social mediaand its promise as a marketing platform. The social media ecosystem,including traditional platforms such as Facebook andTwitter and upstarts such as Instagram and Snapchat, haveevolved significantly over the past 10 years; so much so thatkeeping pace with the latest social media platforms can seemlike herding cats.Inside, the authors provide a timeless perspective on how tocreate, manage, and measure social media content to help youcraft a more strategic approach to your social media efforts.They simplify the concept of branding and advertising (fueledby social media) so you can focus on fostering customer engagement;craft your organization’s unique story; tell that storystrategically via social media channels; organize, manage, monitor,and measure those efforts; identify key metrics and measurethe performance through analytics; and understand the extentof change brought on by digital and social media related to howyou engage your customers.

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Acerca del autor

Andrew Rohm, Associate Professor in the Marketing Department, Loyola Marymount University.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Business Expert Press
Año de publicación
2014
Idioma
Inglés
ISBN 10 
160649838X
ISBN 13 
9781606498385
Encuadernación
Tapa blanda
Número de páginas
118
Contacto del fabricante
no disponible
Persona responsable
no disponible