Service Design and Delivery: How Design Thinking Can Innovate Business and Add Value to Society - Tapa blanda

Libro 12 de 13: Marketing Strategy Collection

Kurokawa, Toshiaki

 
9781606497845: Service Design and Delivery: How Design Thinking Can Innovate Business and Add Value to Society
Tapa blanda
ISBN 10: 1606497847 ISBN 13: 9781606497845
Editorial: Business Expert Press, 2015

Sinopsis

This book explains the design thinking approach both for designing new services and delivering the services. This approach itself can be applied to areas other than pure services, because it contains the innovative and intrinsic ingredients that can be applied to any human activity. The book will cover topics such as mindset and preparation for service design as well as prototyping and testing the service design. Introduction on design thinking is discussed and design thinking toolkits are provided - a useful tool for the reader to implement. Both IDEO’s Design Thinking for Educators Toolkit and Innovation Leadership Board’s Playbook for Strategic Foresight and Innovation are discussed in detail.

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Acerca del autor

Toshiaki Kurokawa is an ICES (http: //www.standards-education.org/) founder and an independent design thinker, directing Design Thinking Research & Education at his home in Machida, Tokyo. His consultation experience and expertise cover those areas such as design thinking education, science and technology trends and foresight, education about standardization, ICT Deployment including cloud computing and crowdsourcing. Mr. Kurokawa graduated from University of Tokyo in computational mathematics and has been engaged in research and engineering at Toshiba, IBM, SCSK Corporation, and Kanazawa Institute of Technology. He has published 14 books in Japan and has spoken at worldwide events. He has also published numerous papers on education about standardization, ICT and Design Thinking at such journals as Science & Technology Trends - Quarterly Review.

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Editorial
Business Expert Press
Año de publicación
2015
Idioma
Inglés
ISBN 10 
1606497847
ISBN 13 
9781606497845
Encuadernación
Tapa blanda
Número de páginas
104
Contacto del fabricante
no disponible
Persona responsable
no disponible