Dynamic Customer Strategy: Today’s CRM (AGENCY/DISTRIBUTED) - Tapa blanda

Tanner, John F.; Tanner, Jr. John F.

 
9781606496961: Dynamic Customer Strategy: Today’s CRM (AGENCY/DISTRIBUTED)
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ISBN 10: 1606496964 ISBN 13: 9781606496961
Editorial: Business Expert Press, 2013

Sinopsis

Marketers, merchandisers, and sales executives alike are struggling with Big Data - the data streaming at increasing speeds from myriad channels and options for communicating with customers. The tools are likely to continue to multiply, paralyzing many executives with simply too many choices. Using data from a four-year study, this book provides a process for rigorous decision making, eliminating the paralysis and optimizing decision making for marketing performance.This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform marketing practice and help current and future business leaders navigate through the competitive storms unleashed by technological change.

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Acerca del autor

John F. (Jeff) Tanner Jr., Ph.D. is Dean of Strome College of Business, Old Dominion University, in Norfolk, Virginia. As a leading scholar and expert in customer strategy, Dr. Tanner has published 80-plus journal articles, taught executives in a dozen countries including India, France, Malawi, Australia, and Colombia, and speaks regularly at professional conferences around the world.  Consulting clients include Cabela’s and ADS, among others. Dr. Tanner serves on the boards of several corporations and non-profits.

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Editorial
Business Expert Press
Año de publicación
2013
Idioma
Inglés
ISBN 10 
1606496964
ISBN 13 
9781606496961
Encuadernación
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Número de páginas
168
Contacto del fabricante
no disponible
Persona responsable
Buchpark GmbH
gpsr@buchpark.de

Krügerweg 1
Trebbin
Brandenburg
14959
Alemania

Otras ediciones populares con el mismo título

9781606496978: Dynamic Customer Strategy (Marketing Strategy Collection)

Edición Destacada

ISBN 10:  1606496972 ISBN 13:  9781606496978
Editorial: Not Avail, 2014
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