Demand Forecasting for Managers - Tapa blanda

Siemsen, Enno; Kolassa, Stephan

 
9781606495025: Demand Forecasting for Managers
Tapa blanda
ISBN 10: 160649502X ISBN 13: 9781606495025
Editorial: Business Expert Press, 2016

Sinopsis

Most decisions and plans in a firm require a forecast. Not matching supply with demand can make or break any business, and that’s why forecasting is so invaluable. Forecasting can appear as a frightening topic with many arcane equations to master. For this reason, the authors start out from the very basics and provide a non-technical overview of common forecasting techniques as well as organizational aspects of creating a robust forecasting process. The book also discusses how to measure forecast accuracy to hold people accountable and guide continuous improvement. This book does not require prior knowledge of higher mathematics, statistics, or operations research. It is designed to serve as a first introduction to the non-expert, such as a manager overseeing a forecasting group, or an MBA student who needs to be familiar with the broad outlines of forecasting without specializing in it.

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Acerca de los autores

Stephan Kolassa is a research expert at SAP. He is responsible for designing statistical and optimization algorithms used in SAP's software products for forecasting in retail, which automate forecasting and replenishment for millions of stock-keeping units at thousands of supermarkets, drugstores, and other retail outlets all over the world. In addition, Stephan serves as a director for the International Institute of Forecasters (IIF) and as an associate editor for the IIF's practitioner-oriented journal Foresight.

Enno Siemsen is the Procter & Gamble Bascom Professor at the University of Wisconsin-Madison, as well as the executive director of the Erdman Center for Operations & Technology Management. His research focuses on human judgment in sales & operations planning processes. Siemsen has published in leading outlets such as Management Science, Organization Science, Journal of Operations Management, Strategic Management Journal and Manufacturing & Service Operations Management.

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Editorial
Business Expert Press
Año de publicación
2016
Idioma
Inglés
ISBN 10 
160649502X
ISBN 13 
9781606495025
Encuadernación
Tapa blanda
Número de páginas
172
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

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