Persuasive Business Presentations: Using the Problem-Solution Method to Influence Decision (AGENCY/DISTRIBUTED) - Tapa blanda

May, Gary L.; May, Gary

 
9781606494684: Persuasive Business Presentations: Using the Problem-Solution Method to Influence Decision (AGENCY/DISTRIBUTED)
Tapa blanda
ISBN 10: 1606494686 ISBN 13: 9781606494684
Editorial: Business Expert Press, 2013

Sinopsis

Business life is about persuasion. Effective managers advance their careers by identifying problems, developing solutions, and persuading decision makers to provide the support and resources necessary to make things happen. This book focuses on a specific presentation context: a problem-solution persuasive presentation to decision makers delivered in a conference room environment. Such presentations occur at every level in an organization. Therefore, team leaders, supervisors, managers, and executives can all benefit from learning how to design and deliver powerful presentations that move decision makers to take action. The author blends his extensive business experience with current research on persuasion to provide a practical, applied approach to using the problem-solution pattern. An integrated case study provides examples for each step in the process. The end result is a useful, actionable guide that will help professionals from every field make a difference in their organization.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Gary May, Professor of Management, Clayton State, USA.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Business Expert Press
Año de publicación
2013
Idioma
Inglés
ISBN 10 
1606494686
ISBN 13 
9781606494684
Encuadernación
Tapa blanda
Número de páginas
112
Contacto del fabricante
no disponible
Persona responsable
no disponible