Pricing: Segmentation and Analytics (AGENCY/DISTRIBUTED) - Tapa blanda

Libro 5 de 13: Marketing Strategy Collection

Bodea, Tudor

 
9781606492574: Pricing: Segmentation and Analytics (AGENCY/DISTRIBUTED)
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ISBN 10: 1606492578 ISBN 13: 9781606492574
Editorial: Business Expert Press, 2012

Sinopsis

Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. With this outstanding contribution to this subject, you will learn just how to identify and exploit pricing opportunities in different business contexts. Each chapter looks at pricing from an economist’s viewpoint beginning with the basic concept of pricing analytics and what type of data are needed to use this powerful science; the common assumptions regarding the customer population’s willingness- to-pay are discussed along with the price-response functions that result from these assumptions; examples from several industries and organizations; dynamic pricing, with a special emphasis on the most common application--markdown pricing; the new field of customized pricing analytics, where a firm responds to a request-for-bids or request-for-proposals with a customized price response; and the relevant aspects of behavioral science to pricing. Additional examples include the asymmetry of joy/pain that customers feel in response to price decreases/increases.

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Acerca del autor

Mark Ferguson is the Wilbur S. Smith Professor in the Moore School of Business at the University of South Carolina, USA.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Business Expert Press
Año de publicación
2012
Idioma
Inglés
ISBN 10 
1606492578
ISBN 13 
9781606492574
Encuadernación
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Número de páginas
174
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9781606492581: Pricing Segmentation and Analytics (Marketing Strategy Collection)

Edición Destacada

ISBN 10:  1606492586 ISBN 13:  9781606492581
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